Wednesday, December 26, 2018

Books by Author Chris Morales on Amazon/Kindle

My two books are now available on Amazon.  

Are you a new Community College Instructor (or looking to improve your in-class experience)?  'How to Teach Like a Pro' is a comprehensive guide for all Community College teachers:  How to Teach Like a Pro, Chris Morales

Stuck for a witty one liner, a retort?  'Witty One Liners from the Boardroom' is your bible:  Witty One Liners from the Boardroom, Chris Morales.

Thursday, December 20, 2018

Social Selling Do's and Dont's

Rule #3:  'Don't sell, Tell".  It's Social, we're supposed to be having a conversation.  If you are always in 'Selling Mode' you've changed the relationship.  Nice talking with you...

Thursday, December 13, 2018

What's Destroying Your Sales Team

What's destroying your sales team?  Many things.  #1 is poor alignment of Marketing, Sales and Service.  

The first step is to take a hard look at what is going on across your organization to identify the top 3 obstacles.  Then, lay out the plan to address those first.  Give yourself a timeline and check ins to monitor progress.  Adjust as necessary.

Friday, December 7, 2018

How to reach the B2B Market with Social Selling

The average salesperson spends 50% of their time in unproductive activities.  Administration, traveling, responding to emails. The percentage drops to 35% for high performers.  They achieve that by staying focused on high-value activities, evaluating prospects more effectively and leveraging technology.  One strategy that aids in all levels of the prospecting process is Social Selling.  That's the art and science of using social networks to do research to be relevant to build relationships that drive revenue.

Monday, November 26, 2018

8 Blogging Mistakes to Avoid

Only 8?  I've made these and numerous blogging mistakes over the years.  I've honed my voice and my writing style and am now moving into video content to supplement blog content.  Whether you're getting started or have a few years of blogging under your belt, here are some of the blogging mistakes to avoid

Tuesday, November 20, 2018

Using Social Media to Boost your Event

Give a boost to your Event by using these 4 Social Media strategies:
  1. Organizing the Event
  2. Promoting the Event
  3. Enhancing the Live Experience
  4. Extending the Lifetime Value of the Event

Thursday, October 18, 2018

Social Media Channels for Dummies

I can discover things on Pintrest.  Micro Blog on Twitter.  Share on Facebook and Instagram.  Look for a job on LinkedIn.  Google+...oh well, that was nice while it lasted!  Here's a handy guide for how to use each of these Social Channels:

Tuesday, October 16, 2018

2018 TalkAUTO Canada - Nov 7, 2018

2018 TalkAUTO Canada runs on November 7, 2018.  

If you are in the Automotive business in Canada, this is your opportunity to network and freely discuss the challenges, opportunities and trends impacting the automotive industry.  Click the image below to register.

2018 TalkAUTO Canada Registration

Wednesday, October 10, 2018

5 Digital Marketing Priorities

The 5 digital marketing priorities harken back to the basics:  Being in the right place at the right time with messages that resonate and are engaging

Monday, May 14, 2018

Creative Approach to Selling

You can say it or you can show it.  Love the energy the guys at Valiant Creative Agency display in this promotional video

Tuesday, January 16, 2018

On Hiatus

Yes, I'm on hiatus for a little while.  Gone fishing is you prefer that.  Although with the recent cold temperatures, it would be ice fishing!

Taking a break to clear my head and recharge my batteries.  I'll still be running so see you on the road!

Until next time...

Sunday, January 14, 2018

The Anatomy of Online Reputation Management

We love those '5 Star' Ratings.  Happy, happy customers relaying their positive experience with your event/store/purchase. Thank them.  Sincerely!

We hate the '1 Stars', especially the ones with no comments.  Often these customers are unconsolable with their experience with you.  Respond. But don't expect miracles.  

The mid-pack '3 Star' Reviews are Gold!  These are the experiences of real customers and can lead to the kind of insights that can improve your business.  Take the time, listen,'s your reputation!

Chris M Morales
647 393 3855

The opinions expressed on this blog are my own and are not associated with any other group or organization

Tuesday, January 9, 2018

The Top 10 Benefits of Running

#8, 'Help Prevent High Blood Pressure' was my #1 reason for starting running.  It still is.  But there are so many more good reasons to run...and keep running.  Here is a list with the Top 10:

Until next time...

Sunday, January 7, 2018

The Top 10 Digital Marketing Trends in 2018

Who doesn't love a top 10 list? For Small Business Owners two stand out:

  1. Data and Analytics.  It's time to sharpen your skills in understanding data and how to make better decisions from the insights gleaned.
  2. Live Streaming.  Facebook Live is a good example of live streaming.  In my case, I use it to communicate important information and updates about the Reggae Marathon.  I reach a higher percentage of our Facebook Fans and enjoy increased engagement.

Chris M Morales
647 393 3855

The opinions expressed on this blog are my own and are not associated with any other group or organization

Tuesday, January 2, 2018

How to find 30 minutes per day to run

How do you find 30 minutes per day to run?  Busy with family and work, it's tough.  But here is a way to find those 30 minutes each day to run:

Until next time...