Just about everyone has a 'side hustle'. A part-time job, a web business or consulting gig. Other than the part-time job, success depends on generating qualified leads. Then turning those leads into customers. That takes selling skills.
While teaching over the past 3 years at George Brown College in the Continuing Education Program (Part-time of course), I've observed that no matter the course, Students crave three skills:
- How to think like an Entrepreneur. In this particular GBC course, 'Entrepreneurship', they learn how to look for unfulfilled market opportunities then develop a venture that satisfied that need. They could be inventing something all new but more often it's providing a service just a little bit better than someone else.
- Business Operation skills. How do I set up my business? What's a Balance Sheet? How do use Cash Flow projections? These are the things covered in the Small Business course at GBC.
- Sales skills. Not everyone will have 'Sales' in their job descriptions but these students want to learn how to sell better. Most often, how to sell themselves! In the Professional Selling GBC Course, they learn Trust-based, Relationship Selling strategies and techniques focused on solving their customers problems.
For more information and details on the 4 hour Sales Training Workshop for your Team or Organization, contact me at chris@chrismorales.ca
