5 Digital Marketing Priorities

The 5 digital marketing priorities harken back to the basics:  Being in the right place at the right time with messages that resonate and are engaging

Mobile Marketing for Auto Dealers

Mobile, mobile, mobile...

Mobile marketing for auto dealers is top-of-mind with Dealer Principals today.  In most meetings, there's a moment when we all pull out our smartphones and try to replicate a search experience. I often move from laptop to smartphone to demonstrate a particular shopper experience.  On the front lines, the Sales Consultants interact with the mobile shopper every day:  On the lot all the way through negotiation to closing the deal.  

 

Are you ready? 

Chris M Morales

chris.morales@bell.net

@ChrisMoralesTO

647 393 3855
 

The opinions expressed on this blog are my own and are not associated with any other group or organization

Mobile Marketing 2017

We're obsessed with our mobile devices:  1.8 hours per day spent on our mobile devices connected to the Internet. Combine that with the statistic that 78% of Facebook users are mobile only and the opportunity for business owners is clear:  Think Facebook Mobile First!  

Chris M Morales

chris.morales@bell.net
@ChrisMoralesTO

647 393 3855

The opinions expressed on this blog are my own and are not associated with any other group or organization

Canadian Connectdness

4.8 Billion Google searches are conducted by Canadians each month!  And with 70% of Canadians using mobile devices for calls, texts and browising, we truly are connected all the time.  Here are some more interesting stats on the our connectedness:

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Chris M Morales

MarCommTO

chris.morales@bell.net

647 393 3855

Linkedin:  Chris M Morales 

The opinions expressed on this blog are my own and are not associated with any other group or organization

The Mobile Marketing Moment

In every business there is 'The Moment'.  The timeline chart is called the Hockey Stick...it's that point-in-time when the growth tips over and experiences very steep growth.  It appears we are there with Mobile:

I was chained to my Desktop once.  That's now a long, long time ago.  More recently I've enjoyed the mobility of my laptop...but was still chained to it.  For the past year it's been Smartphone all the way. 70 - 80% of all my online interactions are mobile.  And that's why Google changed their Search Algorighm to favour Mobile so heavily.  Are you ready?

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Chris M Morales

MarCommTO

chris.morales@bell.net

647 393 3855

Linkedin:  Chris M Morales 

The opinions expressed on this blog are my own and are not associated with any other group or organization

Local Marketing growing

I can search for anything on the World Wide Web.  When I want to buy, I prefer to buy local.  It may be old school but the Local Marketing Infographic below supports that experience and the fact that Local Marketing continues to grow:

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Chris M Morales

MarCommTO

chris.morales@bell.net

647 393 3855

Linkedin:  Chris M Morales 

The opinions expressed on this blog are my own and are not associated with any other group or organization

Mobile: Turned on and staying on

There used to be a time when we could be unconnected.  Not any more.  And it's not just the digital natives.

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Chris M Morales
MarCommTO

chris.morales@bell.net

647 393 3855

Linkedin:  Chris M Morales 

The opinions expressed on this blog are my own and are not associated with any other group or organization