Small Business Marketing in 2020

Running a small business is challenging!  You're the 'go-to' person for everything:  Staffing, sales, operations, customer service and of course marketing.  Most days marketing falls to the bottom of the to-do list.  

But there are ways to stay on top of marketing your small business.  These are top three things I share with the students in my Small Business Class at George Brown College:

1. Set up your website.  Optimize it with keywords that help search engines serve you up in relevant consumer searches.  
2. Set up your Google My Business Page.  Google has a step-by-step process to help you.  Your Google My Business page works with online searches to help optimize your online performance
3. Set up your Facebook Business Page.  Facebook marketing has replaced the local newspaper by giving you tools to target by demographic, psychographic and geographic profiles.

That's 101.  Here are more tips to help you market your small business:

Until next time...

Your Online Reputation Precedes You

Individual or business, people are talking about you online.  And your reputation lives in multiple places:  Instagram, Facebook Twitter and LinkedIn are the big sites.  Every time you same something positive or negative, or it's said about you, your Sentiment score is adjusted.  

Last year I made a concerted effort to curate my online reputation (I posted a series of articles on the exercise, this is conclusion:  Branding Exercise Concluded - Now What?)  It was an eye opener!  Websites and Social Media channels from years ago were still being indexed by Search Engines and affecting my online reputation score.  I scrubbed them all, updated content everywhere and plugged as many risks as I could.  It worked!  Now when you search 'Chris Morales' you'll get a much cleaner online view.  

It was a lot of work.  When I'm ready to move forward again, I'll sign up with a monitoring service.  More thorough and consistent.  One Canadian company offering multiple services is Reputation.ca.  They have services for just about every level of need across a wide range of online reputation management.

Until next time...
Chris Morales

The Anatomy of Online Reputation Management

We love those '5 Star' Ratings.  Happy, happy customers relaying their positive experience with your event/store/purchase. Thank them.  Sincerely!

We hate the '1 Stars', especially the ones with no comments.  Often these customers are unconsolable with their experience with you.  Respond. But don't expect miracles.  

The mid-pack '3 Star' Reviews are Gold!  These are the experiences of real customers and can lead to the kind of insights that can improve your business.  Take the time, listen, respond...it's your reputation!

Chris M Morales
chris.morales@bell.net
@ChrisMoralesTO
647 393 3855

The opinions expressed on this blog are my own and are not associated with any other group or organization

Social Media Reputation Management for Auto Dealers

Social Media Reputation Management leverages word-of-mouth to 'get found'.  I'm a big believer in Social Media Marketing as an important component of a Digital Marketing Strategy.  In the highly competitive retail automotive space, Reputation is everything!

Dealeradar provides the most advanced Online Presence, Reputation Management & Social Media Marketing solution in the automotive industry. We deploy an intelligent digital engagement platform essential for auto dealers and OEMs that desire measurable increases in Google organic search relevancy, reputation engagement, review solicitation and the ability to communicate through all social channels with a single platform.

Dealeradar provides essential enterprise optics into all online presence, social and review activity for dealer groups rolled up into a single, user -friendly dashboard. This innovative platform also provides critical, real time insight into your competitor's share of voice in your market and competitive social footprint.

Dealeradar provides operational efficiency by monitoring every social media channel and online review site 24/7 providing actionable information along with 'in-market' leads to your dealership. Our revolutionary Social Marketing and Response Solution allows single point online Social Media and Review engagement all from the convenience of a single interface. 

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The above is courtesy of Dealeradar, an innovative Social Media Reputation Management solution focused on Automotive Reputation Management.  

Chris M Morales

chris.morales@bell.net

@ChrisMoralesTO

647 393 3855

The opinions expressed on this blog are my own and are not associated with any other group or organization

Reputation Matters

Online your reputation matters.  It really matters! 

People have always chosen products based on what others have to say about their own experiences. Fact Check:  Modern Marketing did not invent Brand Opinions.  Brand Reputation lies in the hands of the consumer, your customer and is affected at every touchpoint they have with your business or brand.  Today via Social Media opinions can be shared more freely.  The task of online reputation management is more technical...blogs, Facebook, Twitter...and task more complex and inter-related. Staying on top of your reputation is your top-of-mind opportunity.

Chris M Morales

chris.morales@bell.net

@ChrisMoralesTO

647 393 3855

The opinions expressed on this blog are my own and are not associated with any other group or organization