Wednesday, April 22, 2020

Small Business Marketing in 2020

Running a small business is challenging!  You're the 'go-to' person for everything:  Staffing, sales, operations, customer service and of course marketing.  Most days marketing falls to the bottom of the to-do list.  

But there are ways to stay on top of marketing your small business.  These are top three things I share with the students in my Small Business Class at George Brown College:
  1. Set up your website.  Optimize it with keywords that help search engines serve you up in relevant consumer searches.  
  2. Set up your Google My Business Page.  Google has a step-by-step process to help you.  Your Google My Business page works with online searches to help optimize your online performance
  3. Set up your Facebook Business Page.  Facebook marketing has replaced the local newspaper by giving you tools to target by demographic, psychographic and geographic profiles.
That's 101.  Here are more tips to help you market your small business:

Until next time...
Chris Morales, Marketing, Toronto

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