Individual or business, people are talking about you online. And your reputation lives in multiple places: Instagram, Facebook Twitter and LinkedIn are the big sites. Every time you same something positive or negative, or it's said about you, your Sentiment score is adjusted.
Last year I made a concerted effort to curate my online reputation (I posted a series of articles on the exercise, this is conclusion: Branding Exercise Concluded - Now What?) It was an eye opener! Websites and Social Media channels from years ago were still being indexed by Search Engines and affecting my online reputation score. I scrubbed them all, updated content everywhere and plugged as many risks as I could. It worked! Now when you search 'Chris Morales' you'll get a much cleaner online view.
It was a lot of work. When I'm ready to move forward again, I'll sign up with a monitoring service. More thorough and consistent. One Canadian company offering multiple services is Reputation.ca. They have services for just about every level of need across a wide range of online reputation management.
Until next time...