Showing posts with label Analytics. Show all posts
Showing posts with label Analytics. Show all posts
Tuesday, October 30, 2018
Sunday, October 15, 2017
Building Your Marketing Technology Stack
The marketing technology stack of the modern CMO looks something like this:
The key functionality is data interpretation. With the disparate sources, it challenging to visualize the data across the enterprise especially when there are some many sources.
Another way to look at the building blocks of the marketing technology stack:
For more on building your marketing technology stack, check out this LinkedIn Course by David Booth: Building Your Marketing Technology Stack.
The key functionality is data interpretation. With the disparate sources, it challenging to visualize the data across the enterprise especially when there are some many sources.
Another way to look at the building blocks of the marketing technology stack:
For more on building your marketing technology stack, check out this LinkedIn Course by David Booth: Building Your Marketing Technology Stack.
Chris M Morales
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