Sunday, October 15, 2017

Building Your Marketing Technology Stack

The marketing technology stack of the modern CMO looks something like this:

The key functionality is data interpretation.  With the disparate sources, it challenging to visualize the data across the enterprise especially when there are some many sources.  

Another way to look at the building blocks of the marketing technology stack:

For more on building your marketing technology stack, check out this LinkedIn Course by David Booth:  Building Your Marketing Technology Stack.

Chris M Morales
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The opinions expressed on this blog are my own and are not associated with any other group or organization

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