How to reach the B2B Market with Social Selling

The average salesperson spends 50% of their time in unproductive activities.  Administration, traveling, responding to emails. The percentage drops to 35% for high performers.  They achieve that by staying focused on high-value activities, evaluating prospects more effectively and leveraging technology.  One strategy that aids in all levels of the prospecting process is Social Selling.  That's the art and science of using social networks to do research to be relevant to build relationships that drive revenue.