Tuesday, August 30, 2016

Dan's 198 mile weekend run

"We were a finely oiled machine, except that one little problem of a van getting lost, but we sitll finished 26/97 in our category and 426 OA (out of about 1000 - they usually have a handful more, but haven't seen the real number yet.) Way to go Canucks to the Coast!"

That's how my good friend Dan Cumming summed up his weekend running this past weekend.  198 miles actually.  And trusting by his Facebook updates, he 'got er dun'.  And that is awe inspiring for this gimpy runner (me) still hobbling with a nagging broken toe!

Dan and a team of runners participated in the 198 mile Hood to Coast Relay Race.  It starts at Timberline Lodge on Mount Hood, about 60 miles south east of Portland, Oregon and finishes at Seaside on the Oregon coast.  Like another race that Dan loves, Reggae Marathon, it's a beach finish...I'm sure Dan took a dip in the Pacific after.  Even in high summer it's got to have been a little cooler than the Caribbean in Negril in December.  
Dan is a planner and he handles all the logistics for the Hood to Coast Team.  If you'll be in Negril this December for Reggae Marathon, you'll have the pleasure of hearing his Hood to Coast stories.  I can't wait!
It's not Negril but this is a pretty gorgeous beach to finish a 198 mile race on. Envious as hell. I'm looking for something to commemorate turning 60 in 2018. Dan...hmmmm....??

Until next time...
ThatRunninGuy



Google is hunting for Quality Content

Google is hunting for Quality Content.  I know that, you know that, your readers know that.  Most importantly, Google's Search Algorithm is looking for that.  

I follow Jeff Bullas, an expert in the social side of digital marketing. He shared this Infographic in a recent post, 23 Hints for Creating Content that Google Loves.  One key insight: 61% of consumers are more likely to purchase goods from businesses that offer custom content.



Google is hunting for quality content...are you delivering?

Chris M Morales
chris.morales@bell.net
@ChrisMoralesTO
647 393 3855

The opinions expressed on this blog are my own and are not associated with any other group or organization

Tuesday, August 23, 2016

Running around in circles

My running routes are almost always circular.  Or rectangular loops if you want to be accurate tehnically.  As I tell Sally, I always end up back where I started.

But there is an oval I enjoy running around and that's the 400 metre track at the local high school, Etobicoke Collegiate Institute.  It's red clay and has seen better days but for speed workouts, it works well.  I'm usually there very early in the morning and generally have the place to myself.  With a number of highrise apartment buildings overlooking the track, I'm sure I put on a show for some early risers.


So...if I run 4 laps, 1,600 meters in 8 and 1/2 minutes, what's my mile time?  Help!  I used to be good at converting that but my head hurts now when I think about it.  I guess I could use my MapMyRun app...Duh!

After that warmup mile-ish, I like to focus on my speed.  I run the straights as fast as I can and job/walk the curves.  Generally I go for a mile with these multiple sprint repeats for a total of 8 sprints.  It takes it out of me for sure but it feels great to think I'm flying down the straight like the great Usain Bolt.  OK, fantasy for sure...must be the Jamaican blood.

It's about another mile back home so all-in-all it's a 4 mile workout when I head to the track.  

Until next time...
ThatRunninGuy

Social Selling 101

Social Selling: What is it and how important is it to the Selling pocess?



LinkedIn, Twitter, Facebook are the Big 3 Social Media Channels for Social Media Marketing...and Social Selling.


Social Selling 101:  Provide content to help your prospects make a buying decision.

Chris M Morales
chris.morales@bell.net
@ChrisMoralesTO
647 393 3855

The opinions expressed on this blog are my own and are not associated with any other group or organization

Tuesday, August 16, 2016

The evolution of the Social CRM

The evolution of the Social CRM has followed the rise of Social Media Marketing.  If one had to pick a date when Social CRM tipped over, it would have to be when Facebook was adopted by Parents! Now we take social sharing for granted and demand that companies we do business with engage with us in ways that we define.  And that's the key distinction between 'Then' and 'Now':  Back in the day Companies defined the CRM process;  Today, Consumers are in charge!


Chris M Morales
chris.morales@bell.net
@ChrisMoralesTO
647 393 3855

The opinions expressed on this blog are my own and are not associated with any other group or organization

The Boot returns



The Boot returns.  

After the second right foot broken-bone episode a few years back, I tucked The Boot into the very back corner of our storage room.  I never expected to see it again, never mind have to use it!  Maybe I should have gotten rid of it...that's it, I jinxed myself keeping it around.  

The Boot showed up on my right foot for the third time last week when I tried unsuccessfully to squeeze my foot into my dress shoe.  The pain, oh the pain!  And no, I'm not whining...it was painful and wasn't going to help my recovery.  No, it had to be The Boot.  

The Boot makes for interesting conversation starter.  Most of our neighbours know I'm a runner so they have some empathy for my plight.  They get a good chuckle when I tell then that it wasn't a running injury...that I broke my baby toe when I slammed my foot into the wooden base of an ottoman in the dark.  I'm glad I can provide a little humor in their day.

The Boot made it's debut at Reggae Marathon in 2012 when I walked the 10K in it.  I didn't finish last...whew! But it sure was interesting to experience a running event as a walker.  I had my camera with me and caught some great characters and scenes that I would never have captured while running. These photos are some of my favourite images of the Reggae Marathon Experience:



  
Yes The Boot returns to remind that at any moment we'll hit an unexpected, unplaned bump that will dispupt our carefully laid out plans.  We'll have a choice:  Stop and bellyache or adjust and move forward. Adjusting to and overcoming these obstacles is what life is all about.  

Until next time...

Tuesday, August 9, 2016

Gone swimming

Gone swimming!  That's the sign I hung up beside my running shoes last week after breaking my baby toe.  And if running shoes could smile, I think they would have broken a grin...I've been working them hard for the past few months.

We're fortunate in having access to two pools: One in the nearby community centre that has early morning lane swimming sessions, and the other one right in our Complex.  One indoor and temperature controlled (Montgomery Pool) the other outdoor and warmed by the sun (Our Complex...that's it on the left).  And we have been blessed by the sun and hot temperatures so far this summer.

'Gone swimming' is a bit of a misnomer though. I'm a runner through-and-through so I go 'running' accross the deep area of the pools.  No I don't 'do lengths'.  I get a few strange looks for sure but I'm comfortable doing my running thing and in some cases I'm faster than some of the swimmers.

If you haven't tried water running, it's harder than it looks.  The water provides a lot of resistance and it's easy to get the heart rate up quickly.  And because you're already wet, it's tough to tell that you're sweating.

Yes I've gone swimming again...if this sticks who knows, maybe I'll give up running.

Until next time...
ThatRunninGuy



Drive service business back to Dealerships

As competition in paid search for new and used vehicles continues to grow more competitive, the time is ripe to drive service business back to Dealerships.  The online battleground for 'Automotive Service' includes national players down to local Mom and Pops (yes, they still exist) with varying degrees of online sofistication.  Google Local Search allows Dealerships to play effectively in this area to drive service business back to the Deaership



Chris M Morales
chris.morales@bell.net
@ChrisMoralesTO
647 393 3855

The opinions expressed on this blog are my own and are not associated with any other group or organization

Tuesday, August 2, 2016

Automotive Digital Marketing Trends

In automotive marketing, the accelerating trend is increased digital marketing.  What it looks like is a shift to Dealerships...this is what the Consumer wants:  A more robust shopping experience where they can search for a particular vehicle easily, get their questions answered quickly and take delivery of their vehicles in a minimum amout of time
Dealerships need to keep their eyes on three things:
  1. Getting found online
  2. Being responsive to Consumer's requests for information
  3. Memorable delivery and post-sale experience
Chris M Morales

chris.morales@bell.net

@ChrisMoralesTO
647 393 3855

The opinions expressed on this blog are my own and are not associated with any other group or organization

Oh no, I broke my toe!

Oh hell no, I broke my toe?  I can hear Sally now, "You should have turned on the light before you went stumbling around in the dark!"  Darn...hate it when she's right.
Baby toe, right foot.  And if you're keeping track, this is the third time I've broken bones in my right foot:  Broken Bones #1, Broken Bones #2.  This time though it really, really sucks!

I know what you're thinking...he did something stupid while running.  This time it was not a running injury, even though the result is the same:  No running until healed.  10 - 14 days according to webmd.com.  No, this happened while I was walking through the living room in the dark Monday morning.  The irony?  I was going to turn on the lamp beside the sofa when I slammed my right foot into the the wooden base of the ottoman. 

Ouch!  Or rather, @$%#$%@!  I new immediately it was broken.  And what that meant to my running.  

Taped up, foot up, iced on and off to keep the swelling down. No running.  I know the drill!  

Until next time...
ThatRunninGuy