Tuesday, August 16, 2016

The evolution of the Social CRM

The evolution of the Social CRM has followed the rise of Social Media Marketing.  If one had to pick a date when Social CRM tipped over, it would have to be when Facebook was adopted by Parents! Now we take social sharing for granted and demand that companies we do business with engage with us in ways that we define.  And that's the key distinction between 'Then' and 'Now':  Back in the day Companies defined the CRM process;  Today, Consumers are in charge!

Chris M Morales
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The opinions expressed on this blog are my own and are not associated with any other group or organization

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