In automotive marketing, the accelerating trend is increased digital marketing. What it looks like is a shift to Dealerships...this is what the Consumer wants: A more robust shopping experience where they can search for a particular vehicle easily, get their questions answered quickly and take delivery of their vehicles in a minimum amout of time
Dealerships need to keep their eyes on three things:
- Getting found online
- Being responsive to Consumer's requests for information
- Memorable delivery and post-sale experience
Chris M Morales
chris.morales@bell.net
@ChrisMoralesTO
647 393 3855
The opinions expressed on this blog are my own and are not associated with any other group or organization
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