Email Marketing Best Practices

What's it take to get my attention in an email?  Assuming you have permission to send me the email in the first place, you need to get my attention pretty quickly and hope that I'm interested at that moment.  The infographic below provides some of the science behind content that drives email opens and clicks:

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Chris M Morales
MarCommTO

chris.morales@bell.net

647 393 3855

Linkedin:  Chris M Morales 

The opinions expressed on this blog are my own and are not associated with any other group or organization

Yoga poses to make you a better runner

When I first began running I simply got up, pulled on my running gear and headed out the door.  No stretching, no warm up just out and into the fastest pace I could muster.  I didn't know anything about technique and over trial-and-error...and some injuries...became a pretty good runner.  Well, I run every day!

Fast-forward to my current state as a 'Seasoned Runner', a great phrase coined by my good friend, Dan Cumming (Running in the Zone) and it's not so simple.  It takes me a good hour in the morning now to get my engine revving.  I've started to do some pre-run stretching and I start off slowly as I ease into an early morning run.

I love running and want to continue for many more years.  I've started to pay attention to non-running physical activities that will help make me a better runner...and reduce injuries.  Viola:  Yoga for Runners:

Until next time...

What to Share and Say on Social Media

Here's a handy tip sheet on what to say and share on a number of the major Social Media Channels.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Chris M Morales
MarCommTO

chris.morales@bell.net

647 393 3855

Linkedin:  Chris M Morales 

The opinions expressed on this blog are my own and are not associated with any other group or organization

195 lbs!

195 lbs!  That's what the scale showed the other morning when I stepped on it.  I almost fainted! Truth be told, it was 5 lbs. less than what showed on the scale at the Doctor's Office a couple of days before.  But I chalk up the 200 lbs. to it being after I'd eaten a large lunch, was fully clothed and had my dress shoes on.

195 lbs!  I couldn't believe it.  I run every day and watch what I eat (well, Sally does that). Perhaps the weight gain has something to do with the size of my meal portions...and the occassional salty snack treat.

195 lbs!  It seems like only yesterday I was at 180 lbs.  I have noticed a 'slight' increase in the waist size of the pants I've bought recently.  Try as I might, I was not going to get into those size 32 pants I tried on recently.  Those size 36 in 'Comfort Fit' (ie, stretchable waist) slipped on comfortably.  I'd rather die before buying a pair of size 38's.

175 lbs...that's the weight goal.  Some behaviour changes are in order to get down to 175 lbs. by December. I need to lose those 20 lbs. and shave a couple of inches off my waist the better to show off my abs in the 'Ab Showdown with Larry Savitch in December'. That's the goal...now the action.

Until next time...

Buying a Car Online

I love shopping for a new car online.  OK, maybe it's because I love cars...always have...but I can spend literally hours on automotive manufacturer web sites building and configuring my perfect new car.  I'll also spend time looking at a Dealer's inventory to see what they have in-stock that comes closest to matching what I want.  Once I've decided, it's off to the Dealership to test drive.

If that sounds like a typical consumer experience then I'm part of the increasing trend in the automobile buying journey.  And it's a growing trend as online usage grows broader and deeper.  I wonder what the process of buying a new car will be like when the Internet of Things connects me directly with the Connected Car?

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Chris M Morales

MarCommTO

chris.morales@bell.net

647 393 3855

Linkedin:  Chris M Morales 

The opinions expressed on this blog are my own and are not associated with any other group or organization

Lose weight with high-intensity workouts

So I've plateaued in my running.  I haven't been able to lose weight but I am running comfortably...and injury free.  Still though, I know I need to ramp it up.  I've incurred a lot of injuries over the past few years so this time I'm taking it easy with the high-intensity workouts.  

Benefits iof a high-intensity workout: Increased VO2 Max, stronger and faster running and continuing to burn calories at a higher rate well after the workout.  Now that's the way to loose weight! Although because I'm a salty snack fanatic, I often fall to the temptation. Oh well, that just means another high-intensity workout.

Until next time...

Social Media for Small Business

Social Media Marketing can help small business owners improve their organic search rank for their web site.  That is just one of the benefits of engaging in Social media Marketing. With relatively small budgets, Social Media Marketing can deliver big results.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Chris M Morales

MarCommTO

chris.morales@bell.net

647 393 3855

Linkedin:  Chris M Morales 

The opinions expressed on this blog are my own and are not associated with any other group or organization

How to improve your running form

The downside of improving your running form and becomming a more efficient runner is that you'll stop losing weight.  That's what's happened to me.  Unless I add more miles, I've become so efficient in my running style that I don't burn as many calories as I used to.  OK, I may also eat too much at supper and I do love my salty snacks so those may also be contributing factors.  But the fact is that I don't consume as many calories as I used to from running.

There is an upside and it's this:  I'm running comfortably and injury-free.  And there is a lot to be said for that.  Improving my running form has not been easy and it's taken some time but it has been worth it.  I've incorporated many of the tips below into my running.  Try them and let me know your results.

Until next time...
ThatRunninGuy

Local Marketing growing

I can search for anything on the World Wide Web.  When I want to buy, I prefer to buy local.  It may be old school but the Local Marketing Infographic below supports that experience and the fact that Local Marketing continues to grow:

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Chris M Morales

MarCommTO

chris.morales@bell.net

647 393 3855

Linkedin:  Chris M Morales 

The opinions expressed on this blog are my own and are not associated with any other group or organization