The Marketing Mix in 2020

As we emerge from the COVID Pandemic, now's the time to re-visit the marketing basics:

1. What is your core product or service?  Does it satisfy a real consumer need?  Will people pay for it?
2. What's your price?  Does it provide value?
3. How do you create awareness, consideration and preference?  Online has been the flavour-of-the months for the past 15 years but there are other ways to reach people
4. How will your place stand out, online and/or in the physical world.

These are deep questions and you may need to talk to specialists.  Use the marketing mix template below to frame the conversation...and ask better questions:

Until next time...

Marketing Tips For Small Business

It's challenging to market your business while running your business.  I know...I've tried!  Through trial and error, I found that my particular secret sauce centred on product/service promotion.  I created a limited-time offer (not always price) and used  Facebook Ads to get the word out.  I also sent emails on a regular basis to the database I had built up over time.  These two tactics proved most effective for me.  For more tips on how to market your small business, check out this infographic:

Until next time...

Chris Morales

Digital Marketing Crushing It

I'm old school:  I read the News via an App on my Smartphone.  My local newspaper is now in the coffee sales and distribution business...I think.  The offer that printed on paper and stuffed in my mailbox was confusing.  Do I get a 'Paper' with a pouch of coffee?  

Digital Marketing is crushing Traditional Marketing.

A company can build brand awareness, serve up offers to interested potential customers and measure the effectiveness of everything at every step along the way.  It takes the guesswork out and solves the age-old adage:  "50% of Advertising works...the devil is knowing which 50%"

Chris M Morales

chris.morales@bell.net
@ChrisMoralesTO

647 393 3855

The opinions expressed on this blog are my own and are not associated with any other group or organization

Local Marketing growing

I can search for anything on the World Wide Web.  When I want to buy, I prefer to buy local.  It may be old school but the Local Marketing Infographic below supports that experience and the fact that Local Marketing continues to grow:

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Chris M Morales

MarCommTO

chris.morales@bell.net

647 393 3855

Linkedin:  Chris M Morales 

The opinions expressed on this blog are my own and are not associated with any other group or organization