Buying a Car Online

I love shopping for a new car online.  OK, maybe it's because I love cars...always have...but I can spend literally hours on automotive manufacturer web sites building and configuring my perfect new car.  I'll also spend time looking at a Dealer's inventory to see what they have in-stock that comes closest to matching what I want.  Once I've decided, it's off to the Dealership to test drive.

If that sounds like a typical consumer experience then I'm part of the increasing trend in the automobile buying journey.  And it's a growing trend as online usage grows broader and deeper.  I wonder what the process of buying a new car will be like when the Internet of Things connects me directly with the Connected Car?

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Chris M Morales

MarCommTO

chris.morales@bell.net

647 393 3855

Linkedin:  Chris M Morales 

The opinions expressed on this blog are my own and are not associated with any other group or organization