After dark in Advertising

What really goes on in an Advertising Agency after everyone but the Creative Guys have gone home for the evening?

I came across an interesting read recently.  It's called LINDSREDDING.COM.  Linds is a former Creative guy and he wrote an article on his blog a few years ago that presents a humurous take on the Advertising business. He's pretty cynical about the advertising business and that's too bad.  I've spent my working career in and around the business.  I've seen and experienced a lot...I still love 'the business'.  

That being said, If you've spent any time in the trenches of an Advertising Agency, it's a great read.  And if you haven't, you'll think we're all crazy. 

The trick to being truly creative, I’ve always maintained, is to be completely unselfconscious. To resist the urge to self-censor. To not-give-a-shit what anybody thinks. That’s why children are so good at it.  A Short Lesson In Perspective. 

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Chris M Morales

MarCommTO

chris.morales@bell.net

647 393 3855

Linkedin:  Chris M Morales 

The opinions expressed on this blog are my own and are not associated with any other group or organization

Don't raise fat kids

I was a fat kid.  Second helpings and even third helpings at dinner time were normal.  And the food...oh what marvelous food:  Fried chicken, juicy ham, bacon and eggs, fried fish, fried banana and plantain, Johnny Dakes and Festival, Patties.  Pretty much everything fried in oil.  Delicious!

And the quantity...did I mention that it was normal to have 'Seconds' and even 'Thirds'?

Combined with an almosttotally sedentary lifestyle up until my mid twenties, I had no trouble being a 'fatso'. Wore it with pride. I swam and played squash but nothing consistently enough to burn the calories from overeating and lack of activity.

The turning point came when my doctor asked me if I planned to take medication for impending High Blood Pressure like my Dad.  That did it.  Took up running; changed my diet...enough anyway to drop weight not have to take medication.  Since then I've been pretty aggressive in promoting physical activity from an early age.  I guess I've been pretty successful:  All the boys are still active in baseball, basketball and even running!

Don't raise fat kids!

Until next time...
ThatRunninGuy

How digital is revolutioinizing health care

When a symptom developes, the first thing we reach for is our smartphone to go online to see what's online.  Then after we go to our doctor, we're back online continuing deeper research and engaging in our own care.  Digital technology will really allow Doctor's to make house calls once again.

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Chris M Morales

MarCommTO

chris.morales@bell.net

647 393 3855

Linkedin:  Chris M Morales 

The opinions expressed on this blog are my own and are not associated with any other group or organization

Could you choose these 'real' foods

Could you choose these 'real foods'?  Choosing butter over margarine, whole grain flour over white flour and honey over refined sugar seem easy enough.  It's when the choice comes down to 'fermented cod liver oil' versus probiotic supplements or 'raw grass fed dairy' versus pasturized, homoginized milk that the choices become a little more challenging:

Until next time...
ThatRunninGuy

The car of the future

Predicting the future is always fun.  Near-field predictions are easier to see given the time it takes to bring a new vehicle to market;  farther out, the less confident the prediction.  It's safe to say though that cars in the future will be greener, safer and more fun.  Here's a look into the crystal ball:

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Chris M Morales

MarCommTO

chris.morales@bell.net

647 393 3855

Linkedin:  Chris M Morales 

The opinions expressed on this blog are my own and are not associated with any other group or organization

What's your running technique

A few weeks back I wrote about The Optimal Running Form.  That post stimulated a lively conversation on Facebook.   After a lifetime of running, I think there is a correct running technique. A form that maximizes performance while minimizing exertion.  So I did some more research. Ahaaa...there is a correct running technique:

Until next time...
ThatRunninGuy

Social Media: Word-of-mouth gone Wild!

Think of Social Media as Word-of-Mouth gone wild!  

Word-of-mouth is just that:  I have an experience, tell a friend who tells a friend and so on. The word spreads well beyond a single individual into my network.  In Social Media it works exactly the same way just on a larger more interconnected way:  I 'Like' something, Share in my Network and many more people get to 'Like' and 'Share'.  It's my own personal Media Channel.  And it works for Brands:

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Chris M Morales

MarCommTO

chris.morales@bell.net

647 393 3855

Linkedin:  Chris M Morales 

The opinions expressed on this blog are my own and are not associated with any other group or organization

Humans can outrun everything

Humans are not the fastest runners on the planet...many animals have way more speed than we do. What we do have is endurance.  We can run forever!

While forever is an exaggeration, as a species being able to run long distances seems to have been one of the key traits that allowed us to survive then thrive.  We have no heavy coat of hair or fur so are more adept at moderating body temperatures;  we have muscles that keep our heads relatively motionless while running;  we are very efficient with two limb running keeping our arms free for balance and carrying things.  The chart below indicates all the human traits that make us the best at endurance running:

Until next time...
ThatRunninGuy

Canadian Connectdness

4.8 Billion Google searches are conducted by Canadians each month!  And with 70% of Canadians using mobile devices for calls, texts and browising, we truly are connected all the time.  Here are some more interesting stats on the our connectedness:

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Chris M Morales

MarCommTO

chris.morales@bell.net

647 393 3855

Linkedin:  Chris M Morales 

The opinions expressed on this blog are my own and are not associated with any other group or organization