Word-of-mouth is just that: I have an experience, tell a friend who tells a friend and so on. The word spreads well beyond a single individual into my network. In Social Media it works exactly the same way just on a larger more interconnected way: I 'Like' something, Share in my Network and many more people get to 'Like' and 'Share'. It's my own personal Media Channel. And it works for Brands:
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Chris M Morales
MarCommTO
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