Mind the injuries

Injuries.  I've had a few:

• Shin splints multiple times
• Plantar Fasciitis on both feet that lasted over a year...I ran through it
• Stress fractures.  Twice on the right foot.  Remember 'The Boot'?

Injuries are never fun but they are a fact of life if you're a runner.  No runner is immune. Through experience...and a thick head...I've learned that the best way to speed recovery is to acknowledge the injury quickly, seek medical advice and treatment as necessary and rest, rest, rest! 

Until next time...
ThatRunninGuy

Farewell...A New Chapter Begins

Last week I said farewell to a number of the finest people I've had the opportunity of working with. Farewell not goodbye...goodbye is so final and good people stay around for life.  My fellow Digital Marketing Consultants;  Support Team at Bond Brand Marketing; Ford of Canada Clients and of course the Ford Dealers I worked with...what a group and what an great experience over the past 18 months on the Ford Dealer Digital Direct Program.  Thank you!

Now a new and exciting chapter has begun.  I started with the Budds' Family as Director of Marketing for all Budds' Family Dealerships covering BMW, Jaguar, Land Rover, Mini, Subaru, Mazda, Chevrolet, Cadillac, Buick, GMC.  

I am totally stoked about the challenge of applying a lifetime of learning and experience in automotive marketing to driving our business forward.  And at an exciting time in the Automotive Retail business with tehnology driving changes in how consumers shop for and buy cars and trucks. We're enjoying a moment in time when servicing customers before they buy, during the sales process and after they take delivery is impacted by the words, 'Customer Service'. Here at the Budds' Family, our mantra "The Family Business that Service Built" says it all.

I've known the Budds' Family for a long time.  Earlier in my career when we were building the Saturn Saab Isuzu Dealership Network, I worked closely with Chris Budd and members of the family and Management Team.  I bought my second Saab from Budds' ... a very nice pre-owned Saab 9000.  I thoroughly enjoyed that car and so did my boys...that Saab coincided with my eldest sons getting their Driver's licenses.  There were weekends when the turbo never cooled down! 

My first week in the new job has been pretty exciting.  Two friends purchased new vehicles (one a BMW and the other a Subaru) and I heard a great service story from another friend who is on his fourth Subaru!  Service sells!  Added to that are all the professionals I've met at the Dealerships I've visited so far: 'Absolute Professionals'. 

A new chapter begins...

Chris M Morales

chris.morales@bell.net

@ChrisMoralesTO

647 393 3855
  

The opinions expressed on this blog are my own and are not associated with any other group or organization

I run because I can

I run because I still can.  Oh the body aches most mornings.  I simply can't jump out of bed and without so much as a warm up go running.  It takes more time now to wake up fully before heading out.  And coffee.  I need a hot cup of brew to prime the engine now.  If I could take it intravenously...

But I can still run.  I'm thankfull for that.

Running has been a lifesaver.  On the rollercoaster that is life, I've enjoyed running tremendously on the highs. Running along the cliffs and beaches in Sydney, Australia while on vacation with the Boys tops my highlight reel. So too the annual experiences in Negril at Reggae Marathon. In the troughs though running has proven to be vital to surviving.  Out on a run during difficult and dark times, troubles slip away.  For a few minutes during my run I'm free. Running is life!  

Keep running my friends. 

Until next time...
ThatRunninGuy

Succeeding in Business is Simple

GW, A good friend recently shared this story with me about why he has purchased 4 new vehicles over the past 6 years from the same Dealership:  "I love the Service Guy!  Don't get me wrong, the Salesman I've worked with always gives me a good deal but the Service Consultant takes care of me and my vehicles".  
That simple truth to success in the automotive business as it is in all businesses.  

I'm was reminded of this as I sat on hold waiting to talk to a real live person on the 'Help Line' of a company that shall remain nameless (Hint: Telecommunications industry).  I chose to call even though it was 40 minutes of my life I wasn't going to get back. I may be old school but I prefer to talk to a person.  In my business if a customer has a problem, I prefer to speak with them about it directly than text/message/email back and forth.  Have you seen how long the email train can grow?

In simple truth, the first sale is only the beginning;  Servicing the hell out of them keeps them coming back. Everyone in the selling business would be wise to pay heed.

GW added:  "My Service Guy...he's the reason I keep coming back".

Chris M Morales

chris.morales@bell.net

@ChrisMoralesTO

647 393 3855
  

The opinions expressed on this blog are my own and are not associated with any other group or organization