The Internet of Things Tips Over

At some point in the near future we will tip over into the Internet of Things.  Some are already there.  Recently we spoke with a couple who control everything in their 500 sq ft condo via their smartphones.  Food gets resupplied and delivered; appliances are controlled remotely;  security is monitored continuously.  They think nothing of it.  

I see the value of control; of having one device to control everything.  I say let's hurry up and get there!

Until next time...
Chris Morales

What happens in an Internet Minute

In an Internet minute, all 60 seconds of it, a lot goes on.  I expected huge numbers for activities like facebook, Google Searches and Social Media.  But the Netflix statistic is mind blowing:  In one Internet Minute, 694,444 hours of content are watched!  Have fun with these other stats:

 

Until next time...

Chris Morales

Sports Fans Love Social Media

Sports fans love Social Media!  Before and after...and especially during!  Once their favourite event is underway, Instagram, Facebook and Twitter are close at hand.  Sports event promoters have taken note and provide loads of content to comment on and share!  That insight plus these four others highlight why it is important to have a tight Social Media strategy for your next event:

Until next time...
Chris Morales

Taking the Scare out of 2020 Marketing Trends

As a small business owner, keeping the doors open is a big challenge.  Prospecting for new business while delivering service to current customers is an important balancing act.  In all the courses I teach at George Brown College, we talk about this a lot.  And in my Fundamental Skills Workshop, learning how to sell benefits versus features is a key learning takeaway.  

Predicting the future is always a mugs game.  What I can say with some certainty is that the pace of change will continue to speed up.  That presents an extra challenge for small business owners who have to decide on what to spend tight resources on.  As always it depends...

One piece of advice I give to myself and my clients is 'Focus':  You can't be all things to all customers and neither can you do all the things that are available.  In the list below of the upcoming digital marketing trends in 2020 the one that stands out is 'Going Live'.  The top Social Media Channels now make it easier than ever to 'go live':  Instagram, Facebook, Twitter and of course YouTube all have 'live' features.  All are optimized for smartphones that have become the primary we all access and communicate with each other...and companies we want to do business with.

Until next time...
Chris Morales