Thursday, January 2, 2020

Taking the Scare out of 2020 Marketing Trends

As a small business owner, keeping the doors open is a big challenge.  Prospecting for new business while delivering service to current customers is an important balancing act.  In all the courses I teach at George Brown College, we talk about this a lot.  And in my Fundamental Skills Workshop, learning how to sell benefits versus features is a key learning takeaway.  

Predicting the future is always a mugs game.  What I can say with some certainty is that the pace of change will continue to speed up.  That presents an extra challenge for small business owners who have to decide on what to spend tight resources on.  As always it depends...

One piece of advice I give to myself and my clients is 'Focus':  You can't be all things to all customers and neither can you do all the things that are available.  In the list below of the upcoming digital marketing trends in 2020 the one that stands out is 'Going Live'.  The top Social Media Channels now make it easier than ever to 'go live':  Instagram, Facebook, Twitter and of course YouTube all have 'live' features.  All are optimized for smartphones that have become the primary we all access and communicate with each other...and companies we want to do business with.

Until next time...
Chris Morales
Chris Morales, Marketing, Toronto

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