Are you smarter than Google?

Have you heard someone say they've figured out how to outsmart Google?  I have, particularly with Google AdWords and Online Searches.  Often it goes like this, "I/we have a way of that guarantees #1 position at the lowest bid for your AdWords campaigns".  I just shake my head.  It's just not possible that one individual or company has developed a new algorithm that outsmarts the sheer volume of computing power that Google brings to Search.  To illustrate, here's an infographic that shows what goes on in Search as you are typing...

When you're using Online/Search Advertising (AdWords) to reach your target customers, it's better to focus on playing within the Google Search Ecosystem:  Relevant headlines and Call-to-action options combined with a Landing Page experience that pays off directly against the specific search query.  

Chris M Morales

chris.morales@bell.net
@ChrisMoralesTO

647 393 3855

The opinions expressed on this blog are my own and are not associated with any other group or organization

Just Run!

"Just Run!"

That's the response Ed Whitlock gave after smashing records at the recent Scotiabank Toronto Waterfront Marathon.  Oh, did I forget to mention:  Ed's 85 years old!  If he and I had run only the Half Marathon he'd have outpaced me by over 15 minutes.  This man can run!

As a runner it's all about Personal Bests...we all say we don't compete with other runners. We all talk a blue streak about how it's important to 'run your own race'.  But buried deep down is that competitive itch:  'I want to beat that guy in front of me'.  We mid-pack runners may not talk about it much but it's there. Watching Ed Whitlock smash world records in his mid-80's is inspiring and motivating:  "I want to run like that when I'm 85!".  Truth be told, I just want to still be moving upright when I'm that age.

So my updated running mantra:  "Just run!".  Or as Sally says, "Run, Christopher, Run!"

Gotta go...the road is calling...

Until next time...
ThatRunninGuy

Digital Marketing Crushing It

I'm old school:  I read the News via an App on my Smartphone.  My local newspaper is now in the coffee sales and distribution business...I think.  The offer that printed on paper and stuffed in my mailbox was confusing.  Do I get a 'Paper' with a pouch of coffee?  

Digital Marketing is crushing Traditional Marketing.

A company can build brand awareness, serve up offers to interested potential customers and measure the effectiveness of everything at every step along the way.  It takes the guesswork out and solves the age-old adage:  "50% of Advertising works...the devil is knowing which 50%"

Chris M Morales

chris.morales@bell.net
@ChrisMoralesTO

647 393 3855

The opinions expressed on this blog are my own and are not associated with any other group or organization

Fun Facts about your Heart

Women have a higher heart rate than men:  78 beats per minute for a woman versus 70 beats per minute for a man.  That's at rest and is an average.  My resting heart rate hovers around 50 beats per minute.  Wonder what that makes me?  Here are some other fun facts about your heart, the strongest muscle in your body:

Until next time...

ThatRunninGuy