Ranking in Google World

Disney World is it's own ecosystem.  Without a guide it's possible to stumble around their vast interconnected world and find what your're looking for.  So it is with Google World when it comes to getting your target customers to find your website:  They may find you eventually. With the proper guide...Search Engine Optimization - SEO...they'll find you more readily.

A lot's been written about SEO and the underlying Google Page Rank Algorithms.  As a Math lover, the technical side is interesting.  As a Marketer, how to optimize a website's page ranking is key!  Here's how I explain Search Engine Optimization to my Clients:

Chris M Morales

chris.morales@bell.net
@ChrisMoralesTO

647 393 3855

The opinions expressed on this blog are my own and are not associated with any other group or organization

Are you smarter than Google?

Have you heard someone say they've figured out how to outsmart Google?  I have, particularly with Google AdWords and Online Searches.  Often it goes like this, "I/we have a way of that guarantees #1 position at the lowest bid for your AdWords campaigns".  I just shake my head.  It's just not possible that one individual or company has developed a new algorithm that outsmarts the sheer volume of computing power that Google brings to Search.  To illustrate, here's an infographic that shows what goes on in Search as you are typing...

When you're using Online/Search Advertising (AdWords) to reach your target customers, it's better to focus on playing within the Google Search Ecosystem:  Relevant headlines and Call-to-action options combined with a Landing Page experience that pays off directly against the specific search query.  

Chris M Morales

chris.morales@bell.net
@ChrisMoralesTO

647 393 3855

The opinions expressed on this blog are my own and are not associated with any other group or organization

How Search Engine Marketing works

There are a number of interrelated elements that need to mesh together in order to optimize how a web site performs.  From the Analytics where you gain insights into traffic and behaviour to the architecture of the site itself...how easy is it to navigate...Search Engine Marketing needs constant nurturing.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Chris M Morales
MarCommTO

chris.morales@bell.net

647 393 3855

Linkedin:  Chris M Morales 

The opinions expressed on this blog are my own and are not associated with any other group or organization

SEO in 2015

SEO, SEO, SEO...Search Engine Optimization. That's about all that anyone talks about today. Everyone has an opinion and many are 'experts'.  Is SEO an Art, a Science?  There's a lot of chatter and it's tough to break through.

SEO changes often so staying on top of it is key.  I found the Infographic below helpful in understanding SEO particularly the comment about the importance of Social Media in SEO

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Chris M Morales
MarCommTO

chris.morales@bell.net

647 393 3855

Linkedin:  Chris M Morales 

The opinions expressed on this blog are my own and are not associated with any other group or organization