The best way to reach potential registrants to an Endurance Event (Marathon Running, Triathalons, etc) is via Twitter: 71% of the Twitter Chatter occurs before the event...this is the key to growing registrations. Especially for Destination Events where participants have to travel to attend (
Reaching the $6,000 Runner through Social Media) The conversation revolves around anticipation of attending the event and preparing for it.
For a deeper look at this, the following Infographic provides a good overview:
This Infographic was published originally in this blog post from Eventbrite and Mashwork. Here is the link to the original article:
Endurance Event Twitter Chatter.
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Chris M Morales
MarCommTO
chris.morales@bell.net
647 393 3855
The opinions expressed on this blog are my own and are not associated with any other group or organization
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