Saturday, March 22, 2014

How Content Generates Leads

Return On Investment (ROI) and Return on Marketing Invenstment (ROMI) are deeply ingrained now in the Marketing lexicon.  It was always like in the Direct Marketing days...pre-digital marketing.  Now that same ROI expectation has been applied to all marketing activities.  CEO's now demand that their CMO's forecast's not good enough to talk the Brand Awareness Story.  

In many companies still Marketing (creating demand) is separate from Sales (making money). Digital Marketing marries the two:  Content created by Marketing (blogs, white papers, marketing communication, etc.) can be shared by the Sales Rep who wants to use Social Media more effectively.  Here's an infographic that illustrates how that can be done: 

I work with companies that want to improve the effectiveness of their entire marketing and sales operation. I help them find digital marketing experts who know how to create and deploy content;  I help them find and train Sales Reps who know how to take advantage of Social Media.  

Chris Morales
647 393 3855

Linkedin:  Chris M Morales 

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