In many companies still Marketing (creating demand) is separate from Sales (making money). Digital Marketing marries the two: Content created by Marketing (blogs, white papers, marketing communication, etc.) can be shared by the Sales Rep who wants to use Social Media more effectively. Here's an infographic that illustrates how that can be done:
I work with companies that want to improve the effectiveness of their entire marketing and sales operation. I help them find digital marketing experts who know how to create and deploy content; I help them find and train Sales Reps who know how to take advantage of Social Media.
647 393 3855
Linkedin: Chris M Morales