Google My Business: Ground Zero for Online Marketing

Ground Zero, the foundation for every business that wants to be found online is Google My Business.  It's the first thing I recommend to all starting-up business owners.  There are a lot of online tutorials for how to access your My Business listing page but basically once you are logged into your Google Account, search for the 'My Business' icon and you'll be directed to your main page.  From there, it is relatively straightforward to follow each of the steps to completely and accurately set up your My Business page.

From your My Business page, your Google Reviews are visible and accessible.  Your online reputation matters.  Both to the search engines and to real people.  Ask for reviews and respond to them right from your My Business Page.

Build up your content two ways on your My Business page.  First, upload photos and videos.  They can be of anything related to your business.  The more content you post, the more of an authority you become and again that benefits both your customers and the search engines.

Second, you can create posts.  Like blog posts, you can share your opinion on various topics related to your business.  Take advantage of this feature with regular updates.

There are other valuable features available and as you gain experience, you'll learn how to take advantage of them.  For more on Google My Business, here's an informative infographic:

Until next time...

Chris Morales

3 Social Media Predictions for 2021

I love predictions!  Here are 3 for Social Media in 2021...I'll check back February 2022:

1. People will continue to spend more time with their devices
2. Trust will be hard to come by
3. Reach and engagement will be an uphill battle

Until next time...

Chris Morales

Helping Startups Get Started Online

You've been itching to start your own business  You have an idea that you know will just crush it.  You've done your homework:  Analyzed your strengths and weakness;  Assessed your potential market;  Prepared your Business Plan. 

You've read all about online marketing.  You know you need a website.  And you've read all the success stories about how Instagram and Facebook can connect you with your most rabid fans.  And of course there are Google AdWords to wrap your head around.  Now you're ready to take the leap of faith but...how do you get from concept to market?

After listening to countless first-time business owners over the past 5 years voice their stress over online marketing, I realized that there was a need to help them take their first step.  I've put together the Small Business Online Marketing Startup Kit to help first-time small business startups get started.  This Kit includes all the basics to set up a professional online presence.  Plus, I've included a special bonus to make sure you have the knowledge to grow:

• Brand Logo:  Your brand is what your customers will see first.  It is important to have a strong brand identity.  We will design your Brand Logo and give you all the versions you need across all online platforms
• Google My Business:  This is the heart of your online presence.  Setting this up properly is the first step in setting up a professional online presence so that you can be found by potential customers when they search for your business (Includes Keywords)
• Website:  This is your online home.  We set up a simple yet robust presence that tells your customers who you are and what your products or services can do for them.  We write content that is relevant to your business...and to the search engines so that you get served up most effectively (Content Marketing)
• Instagram:  We set up your Instagram page using your Brand Logo and linking back to your website.  We'll show you how to post photos and short videos (Social Media Marketing)
• Facebook:  We set up your Facebook page and integrate it with your Instagram page and your website.  We'll show you how to leverage these two key Social Media platforms

And there's more...

Included in the Small Business Online Marketing Startup Kit in addition to the 45 minute Virtual Kickoff meeting is an additional 60 minutes of consulting!

The Small Business Online Marketing Startup Kit is $799.  It includes all of this:  Brand Logo, Google My Business, Website, Instagram, Facebook and 60 minutes of consulting!

Contact me at chris@chrismorales.ca to sign up and book your Kickoff Meeting.

6 Web Design Trends for 2021

6 key design trends for 2021:

1. Photography with graphics
2. Use bold fonts
3. Use a clear visual hierarchy
4. Create personalized content
5. Keep your eye on mobile, particularly ecommerce
6. Faster loading speeds

For more on each of these, check out this infographic, Web Design Trends:

Link to this infographic:  Web Design Trends

Until next time...

Chris Morales