10 Small Business Marketing Tactics for 2020

Last week I spoke with a couple of budding business owners.  They are in the planning stages for a new business venture in the food and beverage industry.  This is a crowded field with a high failure rate.  Their business will compete with National Chains and Independent operators.  It will be challenging.  But they have a secret weapon:  They have stories.  Real stories from their travels around the world that they can use to market the uniqueness of their business.  That's an edge...and it may be just what they need as they take the leap of faith to start it up.  

Stories...content...one of the top 10 marketing tactics for small business owners.

Until next time...
Chris Morales

Maggie Dog - Morning Routine

Oh to be a Maltese living in our home!  Our Maggie Dog has been with us over 2 years.  She turned 12 years old last December 25 (yes, we celebrate on Christmas Day).  She is super protective of her 'Mommy' but is pleasant, cheerful and loyal to Sally and I.  And she loves her morning routine!!

Just another day in paradise!

MaggieDog

Small Business Class Guest Speaking Gig

Starting Your Small Business

This semester, I've got a class full of eager students once again in the Small Business course at George Brown College.  This 12 week course covers the fundamentals of identifying, starting and running a small business.  These students are planning their ventures and all have solid ideas!  

Here's how you can help:  Volunteer to speak in one of the upcoming classes.  Share your small business story, how you got started, mistakes you've made, successes you've had, tips on how to get through the typical challenges.  

If you are a small business owner and have about 45 minutes on Thursday evening at 6:15 pm, please contact me directly:  chris.morales.gbc@gmail.com

Thank you.

Chris

The Internet of Things Tips Over

At some point in the near future we will tip over into the Internet of Things.  Some are already there.  Recently we spoke with a couple who control everything in their 500 sq ft condo via their smartphones.  Food gets resupplied and delivered; appliances are controlled remotely;  security is monitored continuously.  They think nothing of it.  

I see the value of control; of having one device to control everything.  I say let's hurry up and get there!

Until next time...
Chris Morales