Last week I spoke with a couple of budding business owners. They are in the planning stages for a new business venture in the food and beverage industry. This is a crowded field with a high failure rate. Their business will compete with National Chains and Independent operators. It will be challenging. But they have a secret weapon: They have stories. Real stories from their travels around the world that they can use to market the uniqueness of their business. That's an edge...and it may be just what they need as they take the leap of faith to start it up.
Stories...content...one of the top 10 marketing tactics for small business owners.