What happens in an Internet Minute

In an Internet minute, all 60 seconds of it, a lot goes on.  I expected huge numbers for activities like facebook, Google Searches and Social Media.  But the Netflix statistic is mind blowing:  In one Internet Minute, 694,444 hours of content are watched!  Have fun with these other stats:

 

Until next time...

Chris Morales

Sports Fans Love Social Media

Sports fans love Social Media!  Before and after...and especially during!  Once their favourite event is underway, Instagram, Facebook and Twitter are close at hand.  Sports event promoters have taken note and provide loads of content to comment on and share!  That insight plus these four others highlight why it is important to have a tight Social Media strategy for your next event:

Until next time...
Chris Morales

Taking the Scare out of 2020 Marketing Trends

As a small business owner, keeping the doors open is a big challenge.  Prospecting for new business while delivering service to current customers is an important balancing act.  In all the courses I teach at George Brown College, we talk about this a lot.  And in my Fundamental Skills Workshop, learning how to sell benefits versus features is a key learning takeaway.  

Predicting the future is always a mugs game.  What I can say with some certainty is that the pace of change will continue to speed up.  That presents an extra challenge for small business owners who have to decide on what to spend tight resources on.  As always it depends...

One piece of advice I give to myself and my clients is 'Focus':  You can't be all things to all customers and neither can you do all the things that are available.  In the list below of the upcoming digital marketing trends in 2020 the one that stands out is 'Going Live'.  The top Social Media Channels now make it easier than ever to 'go live':  Instagram, Facebook, Twitter and of course YouTube all have 'live' features.  All are optimized for smartphones that have become the primary we all access and communicate with each other...and companies we want to do business with.

Until next time...
Chris Morales

2019 Reggae Marathon Experience

I've been a part of Reggae Marathon since 2009 when I ran my first full Marathon.  2019 made it 11 consecutive years of making the trip to Negril, Jamaica for the annual weekend vacation and running event.  Back in 2009, that never crossed my mind.  I had a special reason for Reggae Marathon that year...it was a one-off!  But then something special happened...

That day in 2009 it had rained the night before.  The morning dawned with bright sunny skies and above average humidity.  Truth:  It was brutally hot!  I had a 4 1/2 hour target time to finish but by the time I hit the half way point, I knew that wouldn't happen.  And out on the course there was no way to communicate that back to Sally who was waiting for me at the Finish at Long Bay Beach Park.  Or so I thought...

That morning Sally connected with Diane Ellis, Sponsorship Director of Reggae Marathon.  Diane found a chair and umbrella for Sally so that she would have some respite from the blazing sun.  I didn't know that of course and on top of the challenge of finishing, worried about how Sally was fairing as the minutes ticked off past my target time.

Diane came to the rescue again when she shared my progress via the timing mats that I crossed way out on the course.  That gave her an approximate time, and a bit of relief that I was actually still making progress.

As I came to the finish chute, another surprise:  Bob Moore, a runner from Washington, DC who we had met at our hotel only days before was there holding a Canadian Flag for me to carry across the finish!  He had waited after he finished his 10K race for over 4 hours to catch my finish!  

I was on the course 5hours and 26 minutes that day.  I finished well after the majority of finishers had left and were already relaxing at their resorts.  The coconuts and beer were long gone.  

There was no music.  Only Reggae Marathon volunteers handing my my finisher medal and bottled water.  Diane standing beside Sally giving her encouragement and support.  Our recent American friends sticking around to hand me a Canadian flag.

Today we talk about the excitement of the music, the fresh cut coconut and the cold beer as being the Reggae Marathon Experience.  Truth:  It's the people.  The friends we met that day are still friends 11 years on.  My Reggae Marathon Experience has kept me coming back year after year to meet up with friends I only see in person once a year.  

Over the years there have been 3 people who have become special:  Navin, Larry and Dan.  We called ourselves the 4 Musketeers.  Every year we waited for the last finisher in order to have a group picture celebrating another successful finish.  

Sadly Dan passed away in Negril in 2018 while in Jamaica for his 7th Reggae Marathon.  And in 2019 Navin was not able to make it.  Larry and I still got together for our photo...dedicated to both Navin and Dan.  This is the photo from 2018 when Dan's passing was fresh and very raw for all of us.  It still is a year later!  But what keeps us going is a love of running...and Reggae Marathon!

The Experience is about people.  Old friends reunited, new friends made;  friendships celebrated!  That Experience will live with me forever!

Until next time...
ThatRunninGuy