AI and the Hockey Stick

Are we at the point on the hockey stick curve when Artificial Inteligence (AI) explodes exponentially?  Are you afraid of AI or are you charging forward?

I had a Luddite moment on Saturday morning.  I'd just finished listening to an interview on NPR where the Interviewee, the founder of a recently public AI software company, waxed on about how AI was changing the nature of work from drudgery to creativity.  He noted that companies embracing AI would find new and innovative uses for displaced and reduncant workers. 

I shuddered. Sure...that's what companies do with existing workers who become redundant...they re-train them.  I flashed back to the Industrial Revolution as the 'Satanic Mills' swept over the Cottage Industries throwing countless people into turmoil. Progress is double-edged:  On one hand there will be disruption and people will endure hardships if they can't adapt fast enough;  On the other hand there will be disruption and new opportunities will rise. For example:  Social Media Marketing didn't exist barely 10 years ago!

I'm no fortune teller but it feels like we are at the inflection point on the Hockey Stick growth curve.  If you haven't already, embrace the pace of change!

Chris M Morales

chris.morales@bell.net

@ChrisMoralesTO

647 393 3855

The opinions expressed on this blog are my own and are not associated with any other group or organization

Running in the Movies

Other than being chased by a bear, running in the movies always seems so effortless.  If only it were like that in real life.  

Here are some of the best running scenes from the movies...Scene 2 is my favourite...he really is running from a bear!  
That begs the joke:  "Two guys running from a bear. One guy says to the other, 'you can't out run the bear'.  Othe guy says, 'I only have to out run you'":

Until next time...

ThatRunninGuy

The ROI of Social Media Marketing

What is the ROI of Social Media? What are the KPI's?  How do you measure them?

Those are the questions that occupy Marketing.  Much ink has been spilled in the answers. Back in the day I asked an early Social Media practioner for his definition of Social Media. His response resonated:  'Individuals having the power (channels) to tell their stories directly'.  Unfiltered, unedited, raw...for good or bad...an individual opinion.

Fast forward to Social Media Marketing and the kernel of that definition still holds true. Marketers today look to individuals to tell the brand story via their social media channels. Word-of-mouth on steroids!

Chris M Morales

chris.morales@bell.net

@ChrisMoralesTO

647 393 3855

The opinions expressed on this blog are my own and are not associated with any other group or organization

Silly Runners

Silly runners...

If I had $1 for every time I've heard that I'd have...well not a Million Dollars but several thousands at least.  Non runners just don't get the joy of running.  They talk about about how boring it must be to just run.  "You mean that's it?  No ball or bat or anything?"  Nope!  I've spent so much time responding that I've exhausted just about all explanations.  Now I just say that running is like Scotch:  It's an acqired taste.  And out on a long, tough run thinking about a 'wee dram' of good Single Malt has gotten me through more times than not.

My fellow runners will get this.  Non-runners probably not.  If you've read the book by Christopher McDougall, Born to Run, you'll definitely that running is the heart of what makes humans Human. I love the theory that it's actually at the heart of our evolutionary superiority.

Not all evolution is good however.  Want to save the planet, get everyone running again.  Or at least walking.  With so much of the First World decidely NOT RUNNING, is it any wonder we've got so bloated?  On every level!  

Gotta go...for a run!

Until next time...

ThatRunninGuy