Those are the questions that occupy Marketing. Much ink has been spilled in the answers. Back in the day I asked an early Social Media practioner for his definition of Social Media. His response resonated: 'Individuals having the power (channels) to tell their stories directly'. Unfiltered, unedited, raw...for good or bad...an individual opinion.
Fast forward to Social Media Marketing and the kernel of that definition still holds true. Marketers today look to individuals to tell the brand story via their social media channels. Word-of-mouth on steroids!
Chris M Morales
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The opinions expressed on this blog are my own and are not associated with any other group or organization