The digital music revolution

Two things become apparant from the chart below:

1. Downloads of single songs dominate and have driven the growth in consumption of music
2. While revenue from music has fallen by nearly 50%, it has bottomed out and is again on the rise

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Chris M Morales

MarCommTO

chris.morales@bell.net

647 393 3855

Linkedin:  Chris M Morales 

The opinions expressed on this blog are my own and are not associated with any other group or organization

Running to death

Running is not normally an extreme sport. But running does put stress and strain on the human body. Experience teaches us to monitor how and what's going on with our bodies as we train and race. Ignoring the warning signs leads to trouble.  I experienced severe system trauma on one training run a few years ago when I was training.

On a long run on a cool day I made the mistake of only taking electrolyte replacement fluid with me. I was OK for the first two hours but during the third and final hour of the run my system became totally overloaded with potassium and other minerals.  I had to slow dow and walk to finish.  Once home though, I experienced massive cramping in my legs along with shivering and shaking.  It's the only time I've ever been scared! Fortunately I recovered completely but it was a wake up call.

The chart below has a pretty scary title.  What's informative and useful though is the information on the right side of the chart that details what goes on during a marathon:

Until next time...
ThatRunninGuy

After dark in Advertising

What really goes on in an Advertising Agency after everyone but the Creative Guys have gone home for the evening?

I came across an interesting read recently.  It's called LINDSREDDING.COM.  Linds is a former Creative guy and he wrote an article on his blog a few years ago that presents a humurous take on the Advertising business. He's pretty cynical about the advertising business and that's too bad.  I've spent my working career in and around the business.  I've seen and experienced a lot...I still love 'the business'.  

That being said, If you've spent any time in the trenches of an Advertising Agency, it's a great read.  And if you haven't, you'll think we're all crazy. 

The trick to being truly creative, I’ve always maintained, is to be completely unselfconscious. To resist the urge to self-censor. To not-give-a-shit what anybody thinks. That’s why children are so good at it.  A Short Lesson In Perspective. 

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Chris M Morales

MarCommTO

chris.morales@bell.net

647 393 3855

Linkedin:  Chris M Morales 

The opinions expressed on this blog are my own and are not associated with any other group or organization

Don't raise fat kids

I was a fat kid.  Second helpings and even third helpings at dinner time were normal.  And the food...oh what marvelous food:  Fried chicken, juicy ham, bacon and eggs, fried fish, fried banana and plantain, Johnny Dakes and Festival, Patties.  Pretty much everything fried in oil.  Delicious!

And the quantity...did I mention that it was normal to have 'Seconds' and even 'Thirds'?

Combined with an almosttotally sedentary lifestyle up until my mid twenties, I had no trouble being a 'fatso'. Wore it with pride. I swam and played squash but nothing consistently enough to burn the calories from overeating and lack of activity.

The turning point came when my doctor asked me if I planned to take medication for impending High Blood Pressure like my Dad.  That did it.  Took up running; changed my diet...enough anyway to drop weight not have to take medication.  Since then I've been pretty aggressive in promoting physical activity from an early age.  I guess I've been pretty successful:  All the boys are still active in baseball, basketball and even running!

Don't raise fat kids!

Until next time...
ThatRunninGuy