Like life itself, running goes through similar stages from birth through maturity to eventual decline. I've learned that the secret to both running and life is to focus on the present: enjoy the moment, don't worry about the past or stress about the future. It's been a hard won lesson.
I started running to lose weight and manage my blood pressure. Over 30 years of running I've been pretty successful at both: No prescription medication, no hospital visits other than the self inflicted visits to Emergency. Running in my early days was slow and ponderous. Dressed in heavy sweats I was super conscious of my size and weight and ran in the dark so no one would see me lumbering along. Babies learning to walk were more graceful. Like an infant, I kept at it though.
I graduated to racing 10K's at the height of the 10K running craze. At a great weight and with a waist size I liked, I did my best running and achieved my personal best. It felt like the best teenage years: Lots of personal growth yet still within a protected and safe environment.
Then I got serious. After a stumble...litterally I fell off my bicycle in my first Triahalon...I got the bug for Sprint Triathalons. This was my sweet spot. I bought a Tri bike that was uncomfortable to ride but delivered performance in a race. Sally got me a skin tight one piece Tri Suit that I could wear through the Swim, Bike and Run. I was at my optimum weight and fitness. Like a young adult I felt comfortable in being at the peak of my game drawing on my experience while building a family.
Then the crash. Literally. I got disillusioned with running after I hung up my triatholon gear. How could I follow the excitement and success of two years of successful triathalons? It took some time and there were a number of false starts, tangents and setbacks but recently I've come full circle and come back to 10K running. Although I missed both of the spring 10K's in Toronto, I've ended the past few years at the Reggae Marathon 10K in Negril, Jamaica. I now get a ton of enjoyment watching the next generation enjoy their personal success in running. Courtney and Andrew are excellent runners and can tear it up at 10K and Half Marathon distances. Holden can't be beat over 40 Metres...he's the powerful sprinter and exploded on the football field at Acadia.
Last week I overheard Andrew talking to some friends about his running goal in a 10K. Both he and his twin brother Courtney have been running half marathons and 10K's over the past few years. The three of us have run in Reggae Marathon a number of times, as well as a Half Marathons in Toronto. Although he didn't achieve the result he wanted, he bested over 25,000 runners on a hot and humid morning in Toronto. I was proud of him. It's been nice to see the next generation following in my footsteps...literally!
For my next act? I have no idea really other than the desire to keep running.
Until next time...
ThatRunninGuy
Tuesday, May 12, 2015
Friday, May 8, 2015
Mobile: Turned on and staying on
There used to be a time when we could be unconnected. Not any more. And it's not just the digital natives.
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Chris M Morales
MarCommTO
Chris M Morales
MarCommTO
Tuesday, May 5, 2015
Summer Running!
Ahhh...summer running!
Here in Toronto we went from winter to summer over a couple of weeks. Just two weeks ago morning temperatures were below freezing and I was running in full winter gear. Fast forward a couple of weeks...now in short tights and a T shirt. So much for the four seasons here in Canada. Can we blame it on Global Warming?
As you may have guessed by now, I love summer and summer running. The hotter the better. I love to sweat and summer running means I sweat a lot. On a long run I can loose 3 kilos or water! Even though my winter running gear doesn't weigh a lot, it is restrictive so being able to run in short tights and a T Shirt is liberating. I feel like I've shed a few pounds.
Summer running in my neighbourhood early in the morning means I get to hear the birds singing. It helps on those mornings when I'm huffing and puffing during my hill repeat runs. And while I can't actually see the sun break the horizon, I look out for the moment on a run when it peeks over the trees.
Yes, I do love my summer running!
Until next time...
ThatRunninGuy
Thursday, April 30, 2015
10 Principles of Strong Brands
You could refer to these as the Ten Commandments of Branding. Three stand out for Marketers and Brand Stewards to keep top-of-mind:
Back in the day: At Dairy Queen we successfully fought the McFlurry by staying focused on being relevant, authentic and different. Relevant: A favourite place to enjoy a Blizzard 'Down at the local DQ'; Authentic: DQ Soft Serve was 'real milk; Different: Barage of new Blizzard flavours.
- Relevance: Today a hero, tomorrow a memory.
- Authenticity: Are you really for real?
- Differentiation: Copy cat?
Back in the day: At Dairy Queen we successfully fought the McFlurry by staying focused on being relevant, authentic and different. Relevant: A favourite place to enjoy a Blizzard 'Down at the local DQ'; Authentic: DQ Soft Serve was 'real milk; Different: Barage of new Blizzard flavours.
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Chris M Morales
MarCommTO
Chris M Morales
MarCommTO
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