Thursday, April 30, 2015

10 Principles of Strong Brands

You could refer to these as the Ten Commandments of Branding.  Three stand out for Marketers and Brand Stewards to keep top-of-mind:
  1. Relevance:  Today a hero, tomorrow a memory.  
  2. Authenticity:  Are you really for real?
  3. Differentiation:  Copy cat?

Back in the day:  At Dairy Queen we successfully fought the McFlurry by staying focused on being relevant, authentic and different. Relevant:  A favourite place to enjoy a Blizzard 'Down at the local DQ';  Authentic:  DQ Soft Serve was 'real milk;  Different:  Barage of new Blizzard flavours.

Chris M Morales
647 393 3855
Linkedin:  Chris M Morales 

The opinions expressed on this blog are my own and are not associated with any other group or organization

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