- Relevance: Today a hero, tomorrow a memory.
- Authenticity: Are you really for real?
- Differentiation: Copy cat?
Back in the day: At Dairy Queen we successfully fought the McFlurry by staying focused on being relevant, authentic and different. Relevant: A favourite place to enjoy a Blizzard 'Down at the local DQ'; Authentic: DQ Soft Serve was 'real milk; Different: Barage of new Blizzard flavours.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Chris M Morales
MarCommTO
Chris M Morales
MarCommTO
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.