Abs, abs and nothing but the abs

Oh, oh...now I've gone and done it.

In a fit of impulsiveness last week I bragged about the indoor workouts I've been doing while recovering from (another) leg injury.  I boasted that pretty soon I'd have Abs to be proud of.  My good friend Larry Savitch called me on it:  "Oh you'll have great abs" he said , "Under a layer of fat unless you reduce your calories and increase your aerobic exercise".

Oops...there go the salty snacks!

To make matters worse, I challenged Larry to an Abs Competition on the beach in Negril at Reggae Marathon December 5.

No I am in really, really deep!

I should explain:  Larry is quite a few years younger than me.  That's not really the issue.  What could cause me to come in second in this two-person competition (a finishing position I am quite familiar with by the way:  Blog post) is that he already has 'Abs of Steel".  Oh, and he spends his days in a gym...professionally as a Trainer.

OK, so he has a 'little' advantage over me.  But heck, since it's my throwdown, and I have 280 days to get in shape, it should be no problem.

There go those salty snacks.

Until next time...
ThatRunninGuy

Storytelling in the age of Social Media

Back in the day we told stories in full page newspaper and magazine ads, television and radio commercials and direct mail.  It was totally one way and measuring response, even with direct mail was guesswork at best.  

It was still storytelling!

Today and in the future, storytelling is multi-way:  Brand to Consumer;  Consumer to Brand; Consumer to Consumer about a Brand.  All of this interactivity made possible by Social Media.

I heard recently that Social Media is going to be taken over by Automation.  Until humans are replaced by machines, that will never happen!  We love the human story too much!

What do you think?

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Chris M Morales
MarCommTO

chris.morales@bell.net

647 393 3855

Linkedin:  Chris M Morales 

The opinions expressed on this blog are my own and are not associated with any other group or organization

Another freaking injury?

What...???

2015 has been challenging so far.  From the Toothache that stopped the running followed by a head cold through running in sub-zero arctic conditions, running consistently has been impossible.  Now a pain in my leg...literally...has slowed me down once again.  A muscle pull near my hip if you must know (Strained Quad).

I can hear you now:  Maybe it't time to give up running, Chris!  I know that's what Sally is thinking...I know her look!

But despite this latest setback, that's not an option for me.  I've thought about taking up swimming and although I'm pretty good at swimming, I find swimming laps mind numbing.  Plus, getting undressed to swim in a pool in the dead of winter is simply a 'Shudderrrrrr...!'

I could go riding.  We have a bike lane right outside our building that connects to some great trails. Hmmmm...Riding a bike outside in the winter!  Ice and snow, oh and CARS takes all the fun out of bicycle riding in Toronto.  

I could hit the gym.  Not!  Treadmills and Eliptical trainers are at the same level as swimming for me. OK, if I watch the TV or listen to music through headphones it is a little more interesting but still not enough to get me to go to the bother of going out to the gym.  

Ahhh I can here you thinking...how about walking.  It's not a bad idea but I'm still a running snob and still want to be called a 'Runner'.  I have gone out for some walks since this leg injury and while I have enjoyed them, when I see a runner I get depressed.

The good news though is that I've been working on my core with simple exercises I can do at home. And even though my friend Larry says that without cardio exercise and reduced intake all I'll have is 'A 6-pack under a layer of fat' I'm working on showing him up in Negril this December.  Maybe we'll have a competition to see who has the better abs!

Until next time...

ThatRunninGuy

My business model is the Beatles

That saying is attributed to Steve Jobs.  And it's all about teamwork...

It worked for him and it continues to work for me!

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Chris M Morales
MarCommTO

chris.morales@bell.net

647 393 3855

Linkedin:  Chris M Morales 

The opinions expressed on this blog are my own and are not associated with any other group or organization