Social Media Trends in 2017

Two things stand out in Social Media Trends in 2017:

1. Increase in Personalized Content...yes, it's all about 'Me'!
2. More reliance on Social Influencers..."What's that you said?"

Live Streaming Video (Like Facebook Live) and Augmented Reality are also at the top of the list of Social Media Trends.  Both were on display at the recent Digital Marketing Event in Toronto, Dx3.  

When I'm asked by a Business Owner if she should use Facebook I respond that it's not the platform, it's the ability of the technology to engage with their customers and target audience that matters.  For this Small Business Owner I recommend a Base that looks like this:

1. Blog (hosted on the business website):  Business updates;  User-generated content (Customer Stories);  Video sourced from YouTube
2. Facebook (Primary Social Media Channel):  Blog post updates;  Live events on Business Page;  Boosted Posts;  Facebook Display
3. Online Advertising (Targeted):  Search, Display, Re-targeting to reach current customers (reinforce purchase decision) and new ones (generate inquiries)

Here's more on the top 8 Social Media Trends to watch for in 2017:
 

Chris M Morales

chris.morales@bell.net
@ChrisMoralesTO

647 393 3855

The opinions expressed on this blog are my own and are not associated with any other group or organization

 

My business model is the Beatles

That saying is attributed to Steve Jobs.  And it's all about teamwork...

It worked for him and it continues to work for me!

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Chris M Morales
MarCommTO

chris.morales@bell.net

647 393 3855

Linkedin:  Chris M Morales 

The opinions expressed on this blog are my own and are not associated with any other group or organization

B2B Social Selling

I went to an informative session last week put on by Edelman Digital in their Toronto office.  The topic, "The Case for B2B Social" caught my attention personally as an Executive Recruiter in Digital Marketing and professionally on behalf of my Clients in the B2B space.  A key insight:  even though it's B2B, people are having conversations about your business in Social Media.  Not having a presence is ignorance and ignorance in this case is not bliss!  Social Media Marketing is an effective tactic in creating awareness, preference and consideration...and in the case of business owners looking for results Social Selling can drive sales and revenue.

Recently I connected with a company operating in the B2B space.  They are a leader in their business sector and have been in business for many years.  Their success traces back to a culture that is puts customers first. They use technology to empower their entire operation;  they use Social Media technology to connect with their customers.  Think Zappos.  

So how does Social Selling work in the B2B space?  The Infographic below outlines the Social Selling Anatomy of a B2B Decision Maker.

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Chris Morales

chris.morales@bell.net

647 393 3855

Linkedin:  Chris M Morales