Tuesday, September 23, 2014

Fall Running in Muskoka

After way too many years Sally and I took our first vacation together last week in Muskoka.  Fox Lake just outside of Huntsville to be precise.  And what a week we had.  While the weather was cool, we had multiple glorious days of sunshine to enjoy the outdoorsy things that we can't do in our Apartment in the City:
  • Grilling Steaks, Vegetables and Sausages on the BBQ! I got to cook raw meat over an open flame!
  • Sitting on the dock with Sally drinking wine and enjoying the sunset!!
  • Going for walks in the woods with Sally and Tia the City Dog who really took to this Cottaging Lifestyle.
  • Sitting reading in front of the Fireplace looking out the huge picture windows over the calm as glass lake.
As a runner the highlight were the early morning runs.  OK, I went out a little later than normal...Hey, it's a vacation after all.  The cool, crisp absolutely clean air was intoxicating.  This photo was typical of the roads/trails I ran on.

Along my regular running route I was often able to catch glimpses of Fox Lake:

Back home now.  Vacation way too short.  Absolutely fabulous time.  Recharged and raring to go once again.

Until next time...
ThatRunninGuy

Saturday, September 20, 2014

Content Marketing Explained

In the 'Good Old Days' it was about 'Awareness, Consideration, Preference'.  'AD' or 'After Digital' it's the same.  Marketing practitioners need to know how to connect with their target customes emotionally...Content Marketing steps up to the plate.  Here's a visual that explains how Content Marketing  works:



Clients are now competing with Advertising Agencies to find and hire talented Digital Marketing people who know how to integrate Content Marketing into their business.  Contact me if you're looking for this Talent.

Until next time...
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Chris Morales

chris.morales@bell.net
647 393 3855
Linkedin:  Chris M Morales 


Tuesday, September 16, 2014

Professional Sports Suck: A Rant!


I'm sickened by the NFL.  Not just because a Professional Athlete hit his wife...and knocked her out!! That's awful.  What's worse is that everyone lied and covered it up.

I'm done with the NFL.

But it's not just the National Football League:
  • In the NHL fighting is condoned.  What?  For someone who admittedly did not grow up with the 'love of hockey' actually saying that 'fighting is part of the game of trying to put a puck in a net" makes no sense.  How about, "Score goals".  I was never really into Hockey so easy to be done with the NHL.
  • Soccer or 'Real Football'.  What a disgrace at the recently held World Cup:  One player bit another player.  On the field.  During a match!  Think about that:  A professional Athlete during a game where the objective is to put the ball into the net stopped to take a bite out of another player.  Done with Soccer/Footie as well.
  • Bicycle Racing.  They do drugs.  They lie about it.  Repeatedly.  I like cycling so it was harder to be done with it but I'm done with professional bicycle racing.
  • Auto Racing. This is harder since I love Formula One. In  all forms of professional auto racing they cheat.  All the time.  Then recently they kill one another right on the track.  And it's OK! Done with professional auto racing.
  • Running.  The purest of all sports and the hardest of all for me give up.  It sucks when professional runners do performance enhancing drugs, lie about it then beg forgiveness when caught. Pan Am games coming up in Toronto in 2015...not going or watching;  Forget the Olympics in 2016.  Done and Done!
Here's my suggestion to fix all these problems:  Allow professional athletes to use any drug they wish beat on anyone they want to.  In fact encourage it...Stop trying to police it or stop it.  At some point we will stop being interested and that will hit them where it hurts:  in the pocketbook.  People will stop going to the games venues, stop watching on TV, stop streaming on their Tablets and Smartphones.  When the revenue dries up then and only then will any real change happen in Professional sports.  I'm doing my part starting now.

Until next time...
ThatRunninGuy

Tuesday, September 9, 2014

Jamaican Drum Chicken at Rasta Pasta

Am I in Jamaica at Reggae Marathon?

The weather certainly was tropical when we came upon Rasta Pasta recently in Kensington Market in Toronto.  Kensington Market has been a unique and well loved area of Toronto for many, many years.  Very 'ethnic' in it's origins, it has remained so as the demographics of the city have changed.  What has remained the same is the variety of restaurants and cafes serving an eclectic variety of food from around the world.  You can find Spanish, Asian and of course Jamaican.  The Patty King serving the 'best Jamaican patties', a tiny Jamaican store that could have been transported from any Jamaican small rural town to this place, Rasta Pasta...all within a hundred metres of each other and all doing brisk business.

If you are a Reggae Marathoner then you are familiar with 'Rasta Pasta' at the Pasta Party Friday night before the Saturday race.  In Negril no one has to explain what 'Rasta Pasta' means so it was interesting to see the description below the sign on the door.

What Rasta Pasta also offers up is a very tasty super authentic Drum Chicken meal.  Served in the obligatory white clamshell container.  For $5 you get a leg quarter chopped expertly into 3 pieces served over steamed vegetables and 'Rice and Peas' (OK, not peas but beans...old habits die hard). It's topped off with a tasty, not too hot Jerk-style sauce. Sally and I dug into our meals with abandon.  Delicious!

Ackee and Saltfish was also on the menu.  We were stuffed though and couldn't sample that delicious menu item...further sampling will have to wait for a return trip.

So if you haven't figured it out by now, this has nothing to do with running in Toronto...but everything to do with the upcoming Reggae Marathon on December 6 in Negril, Jamaica.

Until next time...
ThatRunninGuy