And I got my photo on the front page of the Globe and Mail! OK, it was only a promotion to highlight their recent success in online publishing but I loved it just the same.
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Tuesday, March 4, 2014
Dx3 Canada 2013 Re-cap
Dx3 Canada is a showcase for Digital Marketing. As a recruiter working in the Digital Marketing space, I learned a lot at Dx3 in 2013 and am looking forward to an informative day at Dx3 2014 on Wednesday, March 5.
And I got my photo on the front page of the Globe and Mail! OK, it was only a promotion to highlight their recent success in online publishing but I loved it just the same.
And I got my photo on the front page of the Globe and Mail! OK, it was only a promotion to highlight their recent success in online publishing but I loved it just the same.
Tuesday, February 25, 2014
Just a little faster...
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| Navin on Track at his Ecstasy 8 |
If you've followed along over the past few years you know I've been hobbled with some nagging foot injuries. From Plantar Faacitis to broken bones. All related to the challenge of trying to run faster. With a few more years on the chassis along with more than a few pounds on my frame, it was an unreasonable expectation. But that didn't stop me from trying...and injuring myself multiple times in the process. And although I've enjoyed the friendly ribbing for my last place finishes at the last two Reggae Runners Challenges, I'm determined to change that this year! Once again I'm working on running faster and this time it's Navin's fault!
Back in Negril at Reggae Marathon last December Navin burned up the Full Marathon course. He told us his target time which was aggressive. Then with a really simple mental technique, he beat his time by nearly 20 minutes! And that got me thinking...rather than going out and purposefully trying to injure myself with specific workouts that I attack with foolish abandon, let's try the 'Navin Way'. And it's working! What's his Jedi mental technique? Talking to himself: "Just a little faster, just a little faster, just a little faster...".
My immediate race goal this spring is to run the Sporting Life 10K with a negative split. Challenging on the best day; extra difficult for this race as the first 6km is downhill. I've been training hard through the cold and snow, following a great leg strengthening exercise routine from Olympian Carrie Tollefson and using Navin's Way to run 'just a little faster'. So far so good. Race day will tell.
When you see me running along the Kingsway in Etobicoke this Spring listen out for 'Just a little faster, just a little faster, just a little faster..."
Until next time...
ThatRunninGuy
Sunday, February 23, 2014
B2B Social Selling
I went to an informative session last week put on by Edelman Digital in their Toronto office. The topic, "The Case for B2B Social" caught my attention personally as an Executive Recruiter in Digital Marketing and professionally on behalf of my Clients in the B2B space. A key insight: even though it's B2B, people are having conversations about your business in Social Media. Not having a presence is ignorance and ignorance in this case is not bliss! Social Media Marketing is an effective tactic in creating awareness, preference and consideration...and in the case of business owners looking for results Social Selling can drive sales and revenue.
Recently I connected with a company operating in the B2B space. They are a leader in their business sector and have been in business for many years. Their success traces back to a culture that is puts customers first. They use technology to empower their entire operation; they use Social Media technology to connect with their customers. Think Zappos.
So how does Social Selling work in the B2B space? The Infographic below outlines the Social Selling Anatomy of a B2B Decision Maker.
Recently I connected with a company operating in the B2B space. They are a leader in their business sector and have been in business for many years. Their success traces back to a culture that is puts customers first. They use technology to empower their entire operation; they use Social Media technology to connect with their customers. Think Zappos.
So how does Social Selling work in the B2B space? The Infographic below outlines the Social Selling Anatomy of a B2B Decision Maker.
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Tuesday, February 18, 2014
Let it snow, let it snow...
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| View from our Balcony |
Larry in New York and Deb in Boston were dealing with the massive snow dump that shut down the US North East for a couple of days. At one point I was speak to someone in Baltimore and he said it was snowing so hard he "could almost hear the snow falling!" That some serious Snow!
North of Toronto in the 'Snow Belt' (Barrie up to the Muskoka Cottage Country and across Georgian Bay to Collingingwood and beyond) it's snowed so much that they'll still have snow on the ground in July! A slight exaggeration but not by much. When we lived in Wasaga Beach on the shores of Georgian Bay we had 10 foot high snow banks on both sides of our driveway and it was early June before it all melted. Now that we've been apartment dwellers in Toronto for the past couple of years, I can honestly say I don't mind winter.
That was until this past winter. Even though we haven't had quite the same snow fall in Toronto, it's screwed up my outdoor running. From the home owners who don't clear the sidewalks in front of their homes, to the ridiculous amounts of salt and Calcium Chloride dumped on the roads in the city of Toronto, it's been messy running. Plus with the ridiculously cold temperatures, I've been using absolutely all my winter running gear this year.
But thorough it all...the snow, the cold, the ice, we've all been running. I've seen more runners on the roads around our home while out running before dawn. We grunt greetings as we pass. It's a great feeling to know that we won't let winter defeat us. so a Salute to Jet, Larry, Deb and all my fellow running friends affected by the crazy winter: Let it snow, let it snow...!
Until next time...
ThatRunninGuy
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