Tuesday, March 3, 2009

How we conquered Jacob’s Ladder, Jamaica

This story took place nearly 40 years ago. I am inspired to share it to day because of my recent decision to finish the Reggae Marathon in Negril, Jamaica organized by the Jamdammers Club http://www.jamdammers.com/.

The event goes on December 5, 2009 and starts at 5:15 am. If all goes well, I will floating in the clear warm Caribbean water by 10 am.

If you are motivated to finish your personal marathon, join us in Negril. You can check us out in the following groups:

Here is the story of a group of boys from Form 2A at Campion College http://www.campioncollege.com/college/ who made the trek up over 7,000 feet to the peak of Blue Mountain:

It involved running. All downhill. Mostly though it was a hard slog up the side of the tallest mountain in Jamaica carrying a backpack. Our guide and only adult Mr. Binns, our History teacher billed it as a team-building hike. ‘Hike’ was a misnomer. It was actually a rugged climb on narrow dirt trails up the side of the Blue Mountain Peak, in the east central part of the island of Jamaica.

Jamaica is well known for its laid-back style, sandy beaches, coffee and reggae. Less well known, and certainly off the beaten path, is the the incredibly dense and mountainous interior. In particular the area north east of Kingston called the Blue Mountains. It is now famous as well for the fantastic coffee http://www.bluemountaincoffee.com/.


We were going to conquer the Blue Mountain Peak.

Preparation took weeks. Each of us could only take what we could carry on our backs. There was no logistical support. That meant one backpack stuffed with our clothes, sleeping bag and food. We would learn too late the advice to pack lightly!

The trip began in a small town outside of Kingston called Mavis Pen. We gathered before dawn on the edge of town. Our parents gave us the usual anxious last-minute advice. We were giddy with expectation so most of it fell on deaf ears. We were anxious to head out onto the dirt trail and got under way as the sun peaked over the horizon.

Day 1 saw us progress up the more gentle slopes through numerous small towns not on any map. We got to see the real country and the people. The people in particular were fantastic: all with a friendly smile and encouraging word as we made our way up the slopes. We had lots of conversation and friendly banter on that first day.

We stopped for a quick lunch of sandwiches before pressing on to our first overnight stop at Whitfield Hall near the base of Jacob’s Ladder, the serious assent to the Peak.

Jacobs Ladder. This was the transition point of journey. The terrain changed suddenly and dramatically and indicated the final ascent to the peak. The Jacob’s Ladder section was not long, but was extremely steep and covered in large boulders. It was the only way to get to the final 4 miles of switchback, narrow dirt trails to get to the Peak.

We started before dawn on the second day. Most of us had sore feet after the first day of hiking that got worse very quickly that morning. And the folly of not packing lightly grew as the morning progressed. Carrying cans of tinned meat was not a good idea.

By mid-morning the friendly banter had stopped. Sore feet, aching leg and back muscles combined to deaden the experience. Our speaking exchanges turned to helping out our friends take 'one more step'. There was no turning back for any of us. We all had to make it to the top.

We grew quieter and more determined as the cool morning turned into hot afternoon and we seemed no closer to the Peak. We started to count the individual steps to keep motivated.

But we made it. All of us.

And the instant we crested the peak, all pain vanished as we scrambled to stand on the marker that indicated that we were standing on the highest point of our island, Jamaica. I know there were pictures taken, but unfortunately none of mine have survived. Fortunately the memory is seared into my memory.

In hindsight, we had learned how to set goals and work together as a team to overcome the challenges. We learned that determination and perseverance will overcome all obstacles. We grew on that trip. We learned to trust our friends.

I understand that now.

Oh, and the running? We did that on day 3 as we ran down the Peak and back over Jacob’s Ladder with all the hurt and pain vanquished.

Sunday, March 1, 2009

Run the Reggae Marathon Trip expanding

I am planning to run in the Reggae Marathon in Negril, Jamaica December 5, 2009. I have some unfinished business and this marathon will finish it off once and for all. We plan to stay in Negril of course (thinking of a small hotel called Foote Prints).

Our original plan was to fly into Montego Bay and drive to Negril. Probably for about 4 days. That plan may now be modified after seeing the video that my cousin in Kinston, Karin posted on her blog http://www.yardedge.net/worth-a-visit/kanopi-house-portland. When I forwarded this video on to others, the response was fantastic. I want to own this place!

Simply fantastic! Both the video and her blog where she covers cultural going-ons in Jamaica.

So, after the race in Negril, we may now have to head over to the Port Antonio area of the island for some more R&R. And to check out this fantastic house.

How Dunkin Donuts used facebook to market bagels

Ever wonder how to use social marketing to its maximum advantage? Although this is a US story, Dunkin Donuts in America used facebook very effectively to promote new products, multi-grain bagels and flatbreads. It is a good example: http://www.radioink.com/cw/article.asp?id=1188570&spid=25999

As you will know if you have been following me over the past few months, I primarily use Linkedin, Facebook and Twitter. Linkedin http://www.linkedin.com/ I use primarily for business; facebook http://www.facebook.com/ for social and Twitter http://twitter.com/home to promote my blog activities. I have found them very effective when used together.

Twitter in particular has come alive for me in the past couple of weeks. I have passed some kind of threshold and am now attracting followers by the dozens each day. You can follow me on twitter at 'Chris_Morales'.

I am having a great time learning how to use the Internet to improve my personal marketing. Within the next couple of months I am going to leverage the things I have learned to another business opportunity. Stay tuned for that story.

How to make Sweet Potato Pudding

This Jamaican favourite is more of a cake than a pudding.
It's not-too-sweet taste will have everyone asking for seconds

Ingredients:
  • 2 pounds sweet potato
  • 1 1/2 cups brown sugar
  • 1 cup flour
  • 2 cups coconut milk
  • 1 1/2 cups dried fruits
  • 2 teaspoons vanilla
  • 1 1/2 teaspoon grated nutmeg
  • 1 teaspoon mixed spice
  • 2 tablespoons sugar
  • 1 teaspoon salt
  • 1 teaspoon margarine

Method:

  • Wash and pare off the skin of the potatoes
  • Wash again then grate
  • Also grate coconut, add water and squeeze juice through a strainer
  • Blend flour, mixed spice (raisins etc) ,salt, and nutmeg
  • Combine this mixture with the grated potatoes and mix well
  • Add sugar, fruits and coconut milk. Mix well.
  • Grease pan, pour in batter, bake at 350 degrees F for 40-60 minutes or until done
  • Allow to cool and enjoy.