Sunday, March 1, 2009

How Dunkin Donuts used facebook to market bagels

Ever wonder how to use social marketing to its maximum advantage? Although this is a US story, Dunkin Donuts in America used facebook very effectively to promote new products, multi-grain bagels and flatbreads. It is a good example:

As you will know if you have been following me over the past few months, I primarily use Linkedin, Facebook and Twitter. Linkedin I use primarily for business; facebook for social and Twitter to promote my blog activities. I have found them very effective when used together.

Twitter in particular has come alive for me in the past couple of weeks. I have passed some kind of threshold and am now attracting followers by the dozens each day. You can follow me on twitter at 'Chris_Morales'.

I am having a great time learning how to use the Internet to improve my personal marketing. Within the next couple of months I am going to leverage the things I have learned to another business opportunity. Stay tuned for that story.


  1. Thanks, Chris, for this post. I have been trying to figure out the value in Twitter. I will explore it more.

  2. You are welcome. Glad I could help. I use twitter now multiple times each day to promote my blog posts. I use short, punchy headlines followed by the URL for the specific blog post. Improving my hit #'s :)


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