It looks great on paper the sales process. In the real world it's somewhat more fluid...dare I say chaotic! Despite your best laid plans, leads, suspects, prospects and customers don't behave in a linear manner. It's frustrating...it's reality! Use a CRM to keep on top of all activities of the sales process is one piece of advice I give frequently. The other is to be ready to overcome objections...the obstacles to closing the sale and keeping your customers happy!
Until next time...
Chris Morales
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