Seven Steps of Personal Selling

At my first sales job back in the day, here's what I got from my Sales Manager:  Here's the phone book...those are your leads...now get out there and sell!"

In some industries things haven't changed.  But there is hope, especially with all the information on prospects that is available now via simple Google searches.

I teach a course at a Toronto Community College to adults looking to improve their personal selling skills.  Many are not professional sales people...they want to learn how to apply professional selling in their business lives:  to get jobs, promotions, new jobs!  The principles are basic and they apply to everyone.  Here are seven steps of personal selling that I believe in and teach:

None of these are more important than the other.  You will fail if you short-circuit the process.  As you gain experience you will learn how to adjust your pace based on the situation...and the needs of the person you are selling t!

Until next time...
Chris Morales

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