Sunday, August 27, 2017

Connecting in Micro-Moments

The moment of truth.  More correctly, the 'moments' that trigger action that keep marketers up at night.  At least they do for me. It's the daily conversation with Managers and Business Owners revolving around how to generate more traffic to our websites and convert more of that traffic into leads.

Conversations with our website partners go something like this, "We need to optimize both our organic and paid search do we add or improve calls-to-action so that we increase the opportunity of the Searcher to contact us directly?"  

At a recent event hosted by 6S Marketing and Google, we dug into this more deeply with three key insights:

  1. The four micro-moments are, I want to know, I want to go, I want to buy, I want to do.
  2. The force of mobile in triggering follow-up actions
  3. The speed at which conversions occur in mobile searches:  It's fast!
Moving forward my challenge to our website and online advertising partners is to bring solutions that will encourage a higher percentage of visitors to our websites to find what they are looking for faster...from their mobile devices.

I found this slide very interesting:  75% of mobile searches trigger follow-up actions.  It leaves no doubt that we are now living in a 'give it to me now' world!

In the Automotive Retail business we talk about best in class response times of less than 15 minutes. Knowing that the majority of searches are happening via mobile devices and that conversions happen with the hour drives home the need for speed.

I want to know;  I want to go;  I want to buy;   I want to do.  

Chris M Morales
647 393 3855

The opinions expressed on this blog are my own and are not associated with any other group or organization

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