Sunday, June 25, 2017

The Art of Business

The Art of Business...The Art of War.

In the Art of Business, it comes down to these 3 things:  Objectives, Strategies and Tactics. Objectives:  What customer problem do you want to solve.  Strategies:  How you will deliver those solutions.  Tactics: The specific steps in the solution process.

Put another way, if you are a Travel Agent and your client's objective is to get from Toronto to Montreal, you can suggest strategies such as taking a plane, train, or driving. If they have to be there in 2 hours, you sell them a plane ticket.

On to the Art of War.  If you've read the book you know the Sun-Tzu pulled no punches.  If you haven't, know that he pulls no punches!  There is one point that resonates strongly: "Opportunities multiply as they are seized".  

Chris M Morales
647 393 3855

The opinions expressed on this blog are my own and are not associated with any other group or organization

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