In the Art of Business, it comes down to these 3 things: Objectives, Strategies and Tactics. Objectives: What customer problem do you want to solve. Strategies: How you will deliver those solutions. Tactics: The specific steps in the solution process.
Put another way, if you are a Travel Agent and your client's objective is to get from Toronto to Montreal, you can suggest strategies such as taking a plane, train, or driving. If they have to be there in 2 hours, you sell them a plane ticket.
On to the Art of War. If you've read the book you know the Sun-Tzu pulled no punches. If you haven't, know that he pulls no punches! There is one point that resonates strongly: "Opportunities multiply as they are seized".
Chris M Moraleschris.email@example.com
@ChrisMoralesTO647 393 3855
The opinions expressed on this blog are my own and are not associated with any other group or organization