Saturday, December 31, 2016

What Conversion is at Tier III

Making sense of the data.  Traffic, Unique Visitors, Page Views, Cost-per-Click, Conversions...lots of data from multiple sources measuring specific elements of online marketing.

"What's working?"  That's the question that Dealer Principals and their Leadership Teams need to answer so they can make better decisions.  Brian Pasch in this Auto Marketing Now Video tackles this question by looking at the quality of website traffic in addition to the quantity.  Engagement!

Chris M Morales
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The opinions expressed on this blog are my own and are not associated with any other group or organization

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