Recently I was asked the same question only this time in this context: "What is Social Media Marketing?" I answered with this illustration:
Here's a personal example of why I love Social Media. Recently I had to re-set the 'Service Light' on my wife's car. I Googled it first and found suggestions in various Forums. None were effective. Then I found a Video on YouTube that showed exactly how to do it. But here's the interesting and relevant part: The video itself while it showed the procedure missed one key step. That step was answered by someone who left a comment. That's Social Media.
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Linkedin: Chris M Morales