Monday, September 29, 2014

S.E.X. Sells! Part 1

We all do it...Selling is the heart of business and commerce. In the B2B world of Marketing and Media Sales:  Getting the customer to 'Buy' the Creative/Campaign/Media Plan;  in B2C:  Awareness, Consideration, Preference and of course Buying the product or service!  

In this week's guest post, Sales Professional Michael Pennock, ESQ, tells us why the 'S' of Selling is so important.  Pennock is a successful sales professional who has recruited, trained and managed Direct Sales Teams for over 5 years.  This is Part 1 of 3: Sex Sells...and it all starts with a Smile:

SEX Sells 
This is the truest statement in any marketing and sales environment.  Why wouldnt it be?  SEX is great, and if it felt like cutting your hand off, nobody would want any part of it. 
But SEX is the first step to closing any sale.  Let me explain.   
Yes, some gorgeous model accompanying you on your sales call would certainly help close every sale you go on.  But I assure you, the moment you walk into any meeting,  you have all the SEX needed to get the deal done. 
First, SMILE, its contagious.   Have you ever tried to not smile while looking at someone else smiling?  Its like trying to keep your eyes open when you sneeze. You can't do it.   Your smile will help ease the tension and keep the atmosphere comfortable. 
Now, keep smilig.  Whatever happens, that smile should not leave your face.  I don't mean that you should sit there and grin like an idiot, but a comfortable smile throughout your presentation will help build your relationship with your customers and keep what can be a tense situation,  nice and relaxed.
Now let's practice.  It may seem funny, but seriously,  practice your smile. Practice it until you have to make a conscious decision to not smile.  Your smile is the first thing a prospective customer will see from you, and a great smile will be the foundation to a positive first impression. 
So, let's rehash.  Start with a smile. Keep smiling. Then keep smiling more. It will make the difference between a sales called, and a sale closed.
Until next time...
Chris Morales
647 393 3855

Linkedin:  Chris M Morales 

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