In the Greater Toronto Area, a Metropolitan area of over 3 million people stretching along the shore of Lake Ontario nearly 50 kilometres east to west and 25 kilometres north, runners have many options for running trails and paths away from cars and trucks.
One great place to run is on the trails on the Toronto Island, a short ferry ride from Downtown Toronto (that's a good illustration of Toronto Island on the left). No vehicles at all and on the south side the trail turns into a Boardwalk that runs along the water and numerous beaches...in the summer a great way to end a run is with a refreshing swim in Lake Ontario.
Other trails include the Humber River Trail system that runs right by our home in Etobicoke. The paved trail actually runs from well North of Highway 401 right down to Lake Ontario generally following the Humber River the entire way. Where it meets Lake Ontario it joins with the Lakefront trail system that heads west into Mississauga and East right through Downtown Toronto and points East. For more detailed information on the Running Trails in Toronto, check out this article from blogto: The top 5 Running Trails in Toronto.
These two photos below capture the running experience of a couple of the Running Trails.
Until next time...
ThatRunninGuy
Tuesday, April 29, 2014
Tuesday, April 22, 2014
Walking along the Humber River
Stopping to smell the roses...in this case to take a few pictures...is one of the benefits of walking along the trails that run along this part of the Humber River near home. While spring is not normally my favorite season (I'm a Summer guy), it's refreshing to see the world come alive again after this long and hard winter. I shot these pictures recently on a recent walk.
A couple of weeks ago this was frozen and covered in snow. A couple of weeks from now this stream running down into the Humber River will be totally green.
The Humber River is running very high this year. This is not surprising given the amount of snow cover in Toronto and in the head water area north of Toronto.
The geese are back! Basking on a spit of rocky ground in the centre of the Humber River as the sun breaks the crest of the valley.
Until next time...
ThatRunninGuy
A couple of weeks ago this was frozen and covered in snow. A couple of weeks from now this stream running down into the Humber River will be totally green.
The Humber River is running very high this year. This is not surprising given the amount of snow cover in Toronto and in the head water area north of Toronto.
The geese are back! Basking on a spit of rocky ground in the centre of the Humber River as the sun breaks the crest of the valley.
Until next time...
ThatRunninGuy
Sunday, April 20, 2014
In conversation with...Digital Media
In a recent conversation with a senior Digital Media leader in Toronto we heard about the challenges in the business as well as learned about what brands she likes and why.
What are the top 3 hurdles you face in your business?
- Working with stale dated third party audience metrics in combination with an industry that is slow to change.
- The downward pressure on margin and the upward pressure on expense.
- Expanding the personnel skill set to match the evolution of the media platforms and marketer needs.
What are the top 3 issues Brands or Businesses face in Digital Marketing?
- Fulsome data integration of all communication activities on one data management platform
- Extracting actionable business intelligence
- Ensuring that the relevant performance indicators are established and acted on
We've heard about the 'Talent Gap'. Where do you see the talent gaps in the Marketing industry?
- Data analysts, search scientists, consumer insight strategists, and strong cross channel account planners are in high demand in the media advertising industry. In addition there is an increasing need for articulate individuals who can digest complex data sets and explain their meaning in a pragmatic and understandable fashion.
How are Canadian Advertising Agencies coping in the Digital Marketing Age?
- Major Canadian media agencies have been adapting well to the exploding digital commercial offerings. Digital teams are growing to include planning and buying experts in social, mobile, video, SEO SEM and programmatic trading. Agencies are employing dashboard architects and data analysts to extract the business intelligence generated by the data management platforms. There is no question that the learning curve is steep and the resource requirements puts a strain on the operating structure of the agencies but evolved digital thinking is an absolute necessity in this digital marketing age.
If you had a crystal, what do you see are the major business issues in 2014?
- In the business of media planning and buying the business issues include:
- Commercial Audience Measurement: Changing the currency standard of buying and selling from cost per maybe (CPM) to cost per customer contact (CPCC)….a better gage of ROI
- Commercial talent protocols: Evolving the ACTRA commercial rules and regulations into a world of commercial message access anywhere, anytime, anyhow.
- Accountability: Increased vigilance on the veracity of the online commercial offering: (.Click fraud, blog fraud, viewability et al)
What's the most innovative marketing campaign you've seen recently?
- Old Spice: Why? Reinventing, repositioning, “your fathers/grandfathers brand” is a challenge. What is old is new again….the new and evolved brand positioning speaks to the “world” on so many levels.
- Interac: Why? Bold, hard to miss, makes the point, fully integrated.
What brands do you personally follow and why?
- WestJet: Why? A maverick Canadian business that defied and continues to defy the category odds …a David and Goliath story. Brand communication that combines care with a wink and a smile and strong call to action.
- Newfoundland Tourism: Why? Always beautiful creative messaging that evokes the soul of the place and beckons you to come….strong emotional resonance
Tuesday, April 15, 2014
You have to walk before you can run again
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Sally allowed me to go walking with her last Saturday |
With the best intentions on an absolutely fabulous Saturday afternoon, I decided to accompany Sally on an 'Easy Walk'. Two miles out and back to the shops on Bloor Street West. She in her walking garb, me without my walking cast on my right foot.
I like walking along with her on her walks. Over the past year she has become quite the accomplished walker. Head-to-toe in her Running Room gear she is super prepared. And loves recording and tracking her progress with her Map My Walk Smartphone App activated.
I on the other hand was much more casual. Jeans, T Shirt, light jacket, bare feet and...Sandals! The sandals were a well worn in pair of very comfortable Naot's but never the less, I was way too casual for what turned out to be a 2.5 mile walk. At 10 minutes into the walk after my 'Oh, oh' I asked Sally to slow down! She smiled mischeveously and noted, "That's a role reversal". But slow down she did. I know how to run...this walking was going to take some practice.
We made it through the first mile with me grimacing as my foot muscles strained for the first time walking without the support of the walking cast. No pain from the mended bones; that was good. At that point, Sally deposited Tia and I on a street-side bench to 'rest for a bit' while she went shopping. I didn't resist or complain. Tia and I sat basking in the sun.
The mile and a half back home went much better but once home I was bushed! The sunshine and fresh air was great but I needed to put my feet up once we got back home. Even though I slowed her down, Sally was pleased with her walking progress this early in the season. Next Saturday...assuming she allows me to tag along...I'll lace up my running shoes.
Until next time...
ThatRunninGuy
Tuesday, April 8, 2014
The Crazy World of Facebook Running Friends
Have you ever wondered about what goes on on Facebook? Wonder no more. I recently shared a blog post on my Facebook page and what happened next amazed even me. Below is the conversation thread between four of my running friends and I. As you will see, this really is stream-of-consciousness stuff. Or as Sally would dryly note, 'Stream-of-Unconscious'. Jack Kerouac eat your heart out!
Reality really is better than fiction.
Until next time...
ThatRunninGuy
- Chris Morales Navin Sadarangani is partially right...Red Red Stripe while relaxing on the beach in Negril fixes everything. So far regarding The Reggae Marathon & Half Marathon is this: it's on December 6, 2014. Larry Savitch andDan Cumming and I need to check w...See More
- Larry Savitch Navin you are mistaken, I am not looking to slow Deb down, i am looking to beat her .. although that may take some age grading.. or maybe not... live on thread!!
- Dan Cumming Well, I have no plan to beat Deb Thomas, with or without age-grading. With the exception of Navin Sadarangani, we all get some benefit from the AG result (I just get waaaaaaay more than the rest of you - curve is like a hockey stick!). Chris Morales wa...See More
- Deb Thomas I say we all do the half this year. We start together , like the Kenyans, with a 8:20 min pace but the goal is for negative splits. Who's in?
- Dan Cumming Deb Thomas, that 8:20, being faster than my 5K pace, I would say "not me"! However, I always start stupid fast anyway, so if we all had the same gear (like the Kenyans) I'd probably be up for the first mile at that speed. As for the 'Kenyan' part, ...See More
- Navin Sadarangani I'm in. Will do the half with you guys. And then cool down with another half to follow.
- Deb Thomas Going through this thread confirms that we are all running loco. Let's add an overnight relay to the mix. Chris will be driver and road support while we run from the Mobay airport to Negril. Yah mon!!
- Chris Morales Deb Thomas, love that relay idea. Reggae Marathon would love that for sure. Running overnight on those roads between Mo Bay and Negril could be a challenge. We all have waaaaaaay too much time on our hands
- Dan Cumming That right, Larry? It will probably be more effective if you getDeb to have it put on her back, because that is likely the best place for it to be so you will be able to see it while you are running!
- Larry Savitch I said my peace... so to sum up.. unibrownie is insane,.. Dan is a seasoned runner, not old, Chris is brittle but he is our glue ironic ain't it?, and I have no chance of beating Deb in most everyone's eyes... and even though she has no chimed in Karen Karen still continues to call this a circle jerk.
- Navin Sadarangani They decide to stack up extra work on a Friday. Crap. I'm back now. I like Deb 's idea. Thursday night relay people. If Chris Morales can't put his vision on heel strike (read Short Vision), we could do the day. Else, we can convince Karen Savitch to k...See More
- Navin Sadarangani I see you guys still haven't woken up for the day. Agreed i did text late last evening; come on people, wake up. Dan, did you sleep thru the 33k too? Larry, another quick short race this weekend? Btw, how's your races schedule for this yr looking like?...See More
- Navin Sadarangani Dude, don't make that as an excuse for laziness. I ain't taking that crap. Besides, the more the merrier right.
- Chris Morales Is this still going on? Don't you have anything to do on a Saturday afternoon? I'm watching 'Johnny English' on Netflix...quality film.
- Larry Savitch well I have a cold and been just hanging in front of the tube on this rainy day... gonna drink some beer a bit later..
- Deb Thomas Navin woke up and got some chores done before heading out for a 20miler. My ass now has a date with the couch. #beer #hydrate
- Dan Cumming I'm back! 33K/20 mile very similar. Mine was pretty good. Hope yours was too, Deb. I accidentally signed up to run a marathon next Saturday, so had to get that one in today. Weather was crazy. Rain, sun, wind, no wind, but it was reasonably warm, so all good and now it is done!
- Dan Cumming What, you mean you have never done that Deb? Well, it is a long story. I actually planned on doing the Yakima River Canyon Marathon, but then began leading a clinic group for the BMO Vancouver Marathon which is basically a month to the day later. Afte...See More
- Navin Sadarangani That wasn't as long story as i thought it would be Dan. Are you an editor too? Just messing with ya. I don't know abt accidentally signing up for a marathon. I accidentally do many other things on a regular basis viz. eating numerous cookies, talking g...See More
- Navin Sadarangani I ain't much of a runner like you two 20 milers Deb / Dan. But yes, i accidentally a little shy of 17 miles this morning
- Dan Cumming I think this 'accidental' stuff is mostly done by Marathon Maniacs who have never met a marathon they don't like. This is not the only accidental marathon I've ever run.
- Larry Savitch I accidiently did not run today but accidently "stumbled" uponRushing Duck Brewing Co. and now will be going to the craft beer bar/restaurant in about a half hour.. I guess I should run Monday.. thats the fun of training for 5K's all is short.. next race after I get back from JA, so probably the first weekend in May.
- Navin Sadarangani Dan, now i get it. I think i have been into the 'accidental' mode for a while coz i accidentally became a Marathon Maniacs some 4 yrs ago too. Larry, i won't blame ya for accidentally 'running' into Brewers. Hey, there's nothing better one can do over the weekend right.
- Chris Morales I didn't run yesterday either. But I have a good excuse (at least until you guys wade in and pile on). On a serious note for a moment: healing going well and I hope to be back running by late April. Still hoping to race a 10K on Mother's Day in Toronto.
Reality really is better than fiction.
Until next time...
ThatRunninGuy
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