This is a blast from the past.
A long time ago when I was responsible for the marketing for Dairy Queen Canada, I had the great pleasure of working with a talented creative team from Grey Canada on an advertising campaign. Chris Seguin, one half of the team and I crossed paths a few years ago at MacLaren Advertising and we have stayed in touch. He sent this link to the commercial we produced: http://www.youtube.com/watch?v=FHZecsOcJb0
Our objective was to promote hamburgers. DQ is well known for the soft serve (I have a craving for it even now) and we wanted to break through all the competing messages. I think you will agree that we did that.
After all these years, I still love the spot.
And I have to thank Mr. Morales for introducing me to DQ double cheeseburgers. When I die and go to heaven, I'll be sitting at the DQ on Broadview overlooking the DVP, having a double cheeseburger and peanut butter parfait!
ReplyDeleteI had forgotten that DQ spot. Thanks for reminding me about. It certainly broke through and obviously spoke loudly to your Big meat eating young male target group.
ReplyDeleteI still get a chuckle out of how we developed the concept, sold it to the franchisees, then produced it.
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