Monday, July 20, 2009

A Dairy Queen TV commercial I am proud of

This is a blast from the past.

A long time ago when I was responsible for the marketing for Dairy Queen Canada, I had the great pleasure of working with a talented creative team from Grey Canada on an advertising campaign. Chris Seguin, one half of the team and I crossed paths a few years ago at MacLaren Advertising and we have stayed in touch. He sent this link to the commercial we produced:

Our objective was to promote hamburgers. DQ is well known for the soft serve (I have a craving for it even now) and we wanted to break through all the competing messages. I think you will agree that we did that.

After all these years, I still love the spot.


  1. And I have to thank Mr. Morales for introducing me to DQ double cheeseburgers. When I die and go to heaven, I'll be sitting at the DQ on Broadview overlooking the DVP, having a double cheeseburger and peanut butter parfait!

  2. I had forgotten that DQ spot. Thanks for reminding me about. It certainly broke through and obviously spoke loudly to your Big meat eating young male target group.

  3. I still get a chuckle out of how we developed the concept, sold it to the franchisees, then produced it.


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