This is a blast from the past.
A long time ago when I was responsible for the marketing for Dairy Queen Canada, I had the great pleasure of working with a talented creative team from Grey Canada on an advertising campaign. Chris Seguin, one half of the team and I crossed paths a few years ago at MacLaren Advertising and we have stayed in touch. He sent this link to the commercial we produced: http://www.youtube.com/watch?v=FHZecsOcJb0
Our objective was to promote hamburgers. DQ is well known for the soft serve (I have a craving for it even now) and we wanted to break through all the competing messages. I think you will agree that we did that.
After all these years, I still love the spot.