Chapter 14: “Selling less hasn’t worked…lets try selling more

One of the greatest mysteries of the current business age is the theory that you can cut, cut, cut (expenses and people) to grow your business. Now, I do understand the concept of pruning, but it seems to me that most organizations cut the roots, not the branches. I have actually heard of organizations that cut the human resource department; out-source it because it is non-core. Guess the “people” are not that important.

What if they actually tried selling stuff. Maybe even tried the unthinkable: actually built a better product. Something that was better than the competition but priced lower. Oh wait, that would be the pioneer… :)